Force India announces partnership with MTV
The Force India Formula One Team has announced a partnership with MTV India for a new reality show 'MTV Force India, The Fast and the Gorgeous'. The show is a hunt for speed divas for the Silverstone-based team.
Speaking on the launch, Mallya said: "Force India epitomizes the young and young at heart of the country and is India's first truly global foray at the pinnacle of sport. Force India combines aspiration, glamour and excellence in a heady blend. In our effort to reach out to the millions of young Indians who constitute the force of New India, we are proud to partner with MTV and present India's most innovative reality show, The Fast and The Gorgeous."
Interested girls can log on to the specially created microsite www.mtvindia.com/fastandgorgeous to register.
