segedunum wrote: The SLM is just a vastly inferior attempt at competing with the likes of the MP4-12C because they're afraid that it could take sales away from the SLS, so that notion of the SLS not competing and being in a different market is bogus
Right so its not even out yet and here you are saying how "vastly inferior" it is.
Have you seen one? Driven one? Seen a test drive of one? Know what it will cost exactly? Such premature assumption is not very wise.
Reports are actually very wide ranging. Mercedes can make small volumes much more easily than any of its competitors bar VWAG.
Why? Most of what they can make is already in production. Engine, gearbox, electronics...you know the stuff that costs money to actually design from scratch.
So if they decided to build a midengined rival to the 458 or even its own SLS, it would do so and still be in position to make profit.
If you would like to argue the toss, just look at what Mercedes did with the A and B-class.
Furthermore it is rumoured that this is Hans Werner Aufrecht's pet project.
747heavy may well be familiar with him but to those who dont, he is the A in AMG.
HWA(a division running alongside AMG...its skunkworks if you will) will be responsible for this car. With the people these guys have at their disposal I doubt this is Mercedes saying "Oh lets fill a niche". There is more to this.
Mercedes splitting from Mclaren, forced Mercedes to do somthing to utilise its F1 presence. The SLS is only the start.
This may be Mercedes launching AMG as its standalone sports brand.
http://www.am-online.com/news/story/New ... t/42902932