Christian Sylt takes a look into the figures for the Austin race.
http://www.pitpass.com/fes_php/pitpass_ ... t_id=41723
The more interesting figures to emerge from this article is the actual average race fee figure which he puts at $31.2m. This is a bit higher than the figures that were circulating previously. He also says the rate of increase is 10%. That is much higher than the 7% increase we have seen applied to other races. He says that the first fee for 2012 will be $25m and the last fee for 2021 will be $58m. These are exactly the values that you arrive at by increasing $25m by 10% annually.
The $25m is exactly the subsidy that the state of Texas is prepared to chip in for promoting the race. The economic impact from the race is officially estimated a $300m. If you apply the Austin local sales tax rate of 8.25% to the impact figure you arrive at $24.75m which is rounded to $25mil for publicity purposes.
Contrary to other publications Sylt says that the $25mil subsidy will remain available year after year and it sounds plausible. If the state wants to promote an event that is contracted at 10 years it should be prepared to chip in all his profits to secure the contract.
What we see in this case is another form of finance for Hellmund by Bernie Ecclestone. Bernie would usually ask for $31.2m to start with and demand an increase of 7%. This would also lead to a final race fee of $58m in 2021. Because Hellmund is at his highest risk in his first year he has probably agreed to artificially reduce the first year fee and take a higher annual increase from 7% to 10%. This way he can run the event without losses in the first year and use any income from the race to cover cost and some small capital return for the investors. I would not be surprised if the return rate for the investors is also planned to increase by a fixed percentage and is starting at a very low level. Hellmund obviously plans to attract a range of other paying events which will keep the track busy for 250 day per year. It will take some time to attract all that business but as the sales grow he should be able to generate higher margins and cover the increasing returns for the investors and Ecclestone.
It all looks like a quite clever scheme which may work if the race attracts the average spectator rate of 160.000 over the race weekend and they spend an average of $1,875. This figure relies heavily on rich people flying in for the race using rental cars and hotels and other entertainment including heavy spendings at the local bars and shops. It certainly isn't a scheme for families using an available camp ground with cheap rates. To sustain the economy in these figures the race track must produce excellent racing on a consistent basis. I hope that Hellmund is clever enough to define a course that will allow for such races to happen.