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Rumours of Colapinto in line for Checo's seat at Red Bull next year. His immediate showing against a former Red Bull driver obviously , and the South American sponsors lining up outside the Williams door, obviously caught Marko's attention.
It's not really "South American" sponsors... It has more to do with sponsors from Hispanic Latin America (which starts in Mexico and has a strong presence in the South of the USA).
If it depended only on Argentine and South American sponsors, Colapinto would not have so much marketing power because most of the countries here in South America are bankrupt (especially Argentina). Furthermore, the country with the largest economy and population in South America (Brazil) does not speak Spanish and there is no identification with Colapinto.
By the way, just as a curiosity, Brazilian drivers suffer from the opposite. Despite Brazil being the largest economy in Latin America, there is no identification with the Spanish-speaking countries in America (almost all of them), which means there isn't as much market power for Brazilian drivers.