Of course, that is the issue with using GT3 cars. But I think it will be better, explained below.
The commercial part looks like usual business bullshit: The Class1 series was expensive, marketing costs high...and the big issue is it was a project on its own...so the project got a red light in the companies. DTM project closed at Merc, BMW and Audi.
With the now cheap series they attract private teams that can simply buy the GT3 cars. That was the only chance...commercially available homologated cars. Or do you see another commercially available homologated car?
This now opens up the possibility to fund the DTM again by the car manufacturers. It will run under simple general projects in marketing. How much money they invest is uninteresting, the exposure is much less than the old DTM project.
I don't know...in principle that was already the Class1 regulations and the cars had nothing to do with road cars. It was in some years after F1 the most expensive racing series in the world. But every second year there was a car/regulation that leaded to domination.
I think the great racing came from the low aero, stable cars and professional drivers going all in in a sprint race. We had this in the last years with the reduced aero in DTM...unfortunately BMW was not strong enough but the wheel to wheel racing was excellent.
Now I hope for the same with the GT3 cars. We have many teams from different manufacturers, so no stupid team orders all the time and we have cars that can have contact without breaking. Driver lineup also might be extremely good, I really hope for some of the old sprint specialists, not the long range drivers from the GT3 series.