santos wrote: ↑08 Nov 2017, 14:42
Sieper wrote: ↑08 Nov 2017, 01:27
Either is Nice, i'd just like Ferrari to stop their fugly fake Marlboro scemed advertising. Why do they still get away with it is beyond me.
You just know that because it was told to you. I don't understand is how Marlboro pays to have a publicity that doesn't even is recognizable on the car.
Because Ferrari outsourced the marketing of their F1 team to Philip Morris International (so technical they aren't a sponsor). Ferrari gets a set price for the space and some sponsor outings, Philip Morris International sells off all the space, partnerships, imaging, etc etc. If they sell the rights well, they would even make money.... Santander for instance, doesn't have a contract with SF, but with PMI.