2021 AMG Mercedes F1 Team

[ScottR267]

[El Scorchio]

They’d be beyond dumb to share a picture of the actual car at this point. Either that or just so supremely confident they are going to absolutely smash everyone else.

[Big Tea]

They’d be beyond dumb to share a picture of the actual car at this point. Either that or just so supremely confident they are going to absolutely smash everyone else.

They must have some sort of mock-up to enable bartering with sponsors for placement. It would not have all the bells and whistles of an 'actual' car though

[PlatinumZealot]

It won’t be the real car but it is cool to see them share something unique rather than the mock car from F1, that would be cheap of them to tease that way.

Brightened details

https://i.imgur.com/EvT8AMb.jpg

Looks like a Proboscis monkey. Definitely wont be winning anything looking like that!

[NL_Fer]

Bose being replaced with a military grade headset for Toto?

[pursue_one's]

Mercedes' sponsorship portfolio could look somewhat different in 2022, as one of their long-term deals has come to an end.

Epson, a Japanese electronics and printer company, will not continue their sponsorship of Mercedes into 2022, calling time on their deal after seven seasons together.

Bose, another long-term partner, are yet to be confirmed as a sponsor and no longer appear on the Mercedes list of partners on their website.

However, RacingNews365.com understands that conversations between the audio equipment brand and Mercedes are ongoing, while the team benefitted from various sponsorship uplifts throughout 2021 that outweigh any departures.

While the loss of Epson as a sponsor is obviously something of a blow for Mercedes, the team are understood to be in a very strong position commercially and are confident of being able to find a sponsor to fill the gap left by Epson's departure.

https://racingnews365.com/mercedes-targ ... ner-leaves

[BlueCheetah66]

This Mercedes PR team are very smart. They are statpadding so much hype for their car, they've managed to convince a lot of people an FIA model is their actual car. I respect it

[Neuron]

This Mercedes PR team are very smart. They are statpadding so much hype for their car, they've managed to convince a lot of people an FIA model is their actual car. I respect it

In one hand true, but... someone should be very, very naive to take the bait...

[mstar]

I don't know why waste time doing these when you could spend time doing something else. Pointless exercise from Merc doing these engine and car 2022 stuff.

[El Scorchio]

I don't know why waste time doing these when you could spend time doing something else. Pointless exercise from Merc doing these engine and car 2022 stuff.

Publicity, reach, brand awareness, MONEY. The videos may seem pointless, but views on social media are revenue.

[adrianjordan]

I don't know why waste time doing these when you could spend time doing something else. Pointless exercise from Merc doing these engine and car 2022 stuff.

Said someone who clearly doesn't understand PR and marketing.

It's not like the PR team would be working on the car development otherwise.

[dans79]

I don't know why waste time doing these when you could spend time doing something else. Pointless exercise from Merc doing these engine and car 2022 stuff.

Said someone who clearly doesn't understand PR and marketing.

It's not like the PR team would be working on the car development otherwise.

Yea, if the PR team, isn't doing stuff like this, they'd be without jobs!

This time of year the engineers are hammered, but the less technical staff are sitting around twiddling their thumbs.

[proteus]

I don't know why waste time doing these when you could spend time doing something else. Pointless exercise from Merc doing these engine and car 2022 stuff.

Said someone who clearly doesn't understand PR and marketing.

It's not like the PR team would be working on the car development otherwise.

On the other hand we saw what this kind of advertisement did to Mclaren Honda. If by any miracle they provide a dud, it can also backfire...even if the chance for that is less than 0.1 %.

[taperoo2k]

Do we think it's safe to assume Lewis is NOT going to retire?

I think we'd have heard by now, don't you?

I think he'll leave it very late to decide if he's going to be there or not... I'm sure Mercedes would have a plan B for all eventualities. Most F1 drivers are under contract anyway, so if they'd need a replacement, it would be outside the current F1 grid.

There's not many drivers on the F1 grid that would turn Mercedes down, and Toto probably negotiated a release clause in Ocon's contract with Alpine should Mercedes need a driver at short notice. As for Lewis ? I don't think he's going to quit, he's making the powers that be in F1 panic at the very idea and gives him space to avoid talking to the media.
Love or loathe Lewis he brings a lot of attention to F1. It would be a bad look for the Sport if Lewis does quit and he lays out the reasons why.

As for Mercedes PR teasing the car ? Takes attention away from the above and I dare say it's probably a car that will never race, but might well be something the pit mechanics are using to practise building and rebuilding the 2022 car ahead of the pre season tests.

[adrianjordan]

I don't know why waste time doing these when you could spend time doing something else. Pointless exercise from Merc doing these engine and car 2022 stuff.

Said someone who clearly doesn't understand PR and marketing.

It's not like the PR team would be working on the car development otherwise.

On the other hand we saw what this kind of advertisement did to Mclaren Honda. If by any miracle they provide a dud, it can also backfire...even if the chance for that is less than 0.1 %.

I don't think it was the Social Media team that were responsible for the problems with that project....on the other hand, if McLaren did follow the advice of some posters and have the Social Media team work on the development on the car.....it would explain a lot!!