AR3-GP wrote: ↑26 Nov 2023, 02:17
CHT wrote: ↑26 Nov 2023, 02:08
AR3-GP wrote: ↑26 Nov 2023, 02:02
It has never had a direct relevance. It's a marketing exercise.
The last 10 years have been incredible in terms of branding for Merc due to their dominance in the sports and LH factor. Considering the eventual LH retirement and now Merc no longer has the advantage, the value proposition may no longer be as attractive, or may even be negative.
The team makes money. It was reported double digit millions of profit last year.
I don't believe Mercedes-Benz AG is making money directly from F1 or in this for income. I read that AMG HPP F1 invested around 1 billion for the new V6 hybrid engine development program and selling F1 engines can't possibly be profitable.
For Toto and Sir Jim Ratcliffe, profit will be more important since they are opportunistic billionaire investors who have invested their own money and will eventually will be looking at selling the team for profit.
AMG HPP securing a long-term supply contract with McLaren till 2030 will give Merc Benz AG the option to review their long-term F1 branding strategy such as switching to being an engine supplier and riding on their partner's success
What Merc F1 will become is very uncertain, and the next 2 years will be crucial.
Can Toto lead the team out of the doldrum?
Will LH switch teams before retirement?
Can GR fill the void left behind by LH?
Can Merc F1 find another star driver to replace LH?
If Mclaren turns up next year with the quicker car running the same Merc engine, it will be bad for Toto and his team.