Red Bull and eARTS sign partnershipagreement
For the final four rounds of the 2009 Formula One World Championship, Red Bull Racing is pleased to welcome a new Partner: SHANGHAI CHINA’S eARTS, a Chinese initiative which supports, promotes and exhibits art produced via electronic media.
The Shanghai-based community organises exhibitions and - more importantly - serves as a training platform for students to develop their skills in commercial environments which use electronic art, such as software development, advertising, television, film, radio, design, visual arts, crafts manufacture, museum exhibits and music.
eARTS intends to use this innovative tie-up with Red Bull Racing to harness the global marketing power of Formula One to establish the eARTS brand worldwide. As from this weekend’s Singapore Grand Prix, the eARTS logo will appear on the drivers’ overalls and fireproofs and on the team’s garage, transporters, press paper, interview backdrop and website.
