UBS new global sponsorship partner of F1
UBS, a major financial services company, announced yesterday that it will become a global sponsorship partner of Formula One. In a time where several banks retire from the sport (ING, Credit Suisse, Royal Bank of Scotland), UBS decided to promote their brand globally through one of the most popular sports in the world.
Oswald Grubel, UBS Group Chief Executive, declared,: "UBS has been searching for a global sponsorship platform that has appeal to our clients, promotes our brand globally and makes good commercial sense.
"Our new partnership with one of the largest and most popular sporting organizations in the world will fulfil all these criteria, and it constitutes a key element of our newly launched branding activities. The global reach of F1 complements the many local activities we support."
