BRP becomes official supplier of Team Lotus
BRP becomes official supplier of Team Lotus, the Formula 1 racing team, during the 2011 FIA Formula One World Championship, as well as Team AirAsia for the 2011 GP2 Series. BRP has supplied the teams with top of the range Can-Am vehicles. This is the first time BRP has entered into such an agreement with Team Lotus and Team AirAsia.
"The FIA Formula One World Championship and GP2 Series attract motor sports enthusiasts and we believe that our Can-Am products clearly set the benchmark when it comes to the world of powersports and performance and fits perfectly in this environment," said Bernard Leblanc, Vice President & Regional General Manager – Western Europe, Middle-East and Africa.
Each team will be equipped with a Can-Am Outlander Max 800 Limited which will sport their respective team’s colours: green and yellow for Team Lotus and red and white for Team AirAsia. BRP’s state-of-the-art ATV (quad) will be at race events throughout the season, as well as other shows and events, and will be used to tow equipment between the pits and the garages.
BRP will also be providing one of its signature vehicles, the Can-Am Spyder RS roadster, the ultimate three-wheeled ride with the Y-shaped footprint. It will be made available to these motor sports professionals throughout the season, catering to Team Lotus’s love of tarmac and high performance vehicles, so they can experience the Y-factor for themselves.
Riad Asmat, CEO of Team Lotus and Team AirAsia Team Principal commented: “We are delighted to welcome BRP into both teams and are very pleased we have the opportunity to showcase the Can-Am Outlander Max 800 Limited in the F1 and GP2 environments, and improve our logistical capabilities on track as a result.”
Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorised recreational vehicles. Its portfolio of brands and products includes: Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and boats, Evinrude and Johnson outboard engines, direct injection technologies such as E-TEC, Can-Am all-terrain and side-by-side vehicles and roadsters, as well as Rotax engines. BRP products are distributed in more than 100 countries.