Rhino's juices MidlandF1

MF1 Racing, the Formula One team owned and operated by the Midland Group, is pleased to announce a two-year partnership agreement with Rhino's, an exciting new energy drink from Austria. Rhino's logos were prominently displayed on the brand-new Midland MF1 Toyota M16 car that was unveiled at Silverstone today.

Colin Kolles, MF1 Racing's Managing Director, welcomed the announcement by saying, "This is a fantastic day for the team. We are very excited to unveil our new car, as well as an important new sponsor. Rhino's two-year commitment affords our team added stability and provides their brand with global exposure. There is great synergy between Rhino's and MF1 Racing, as we are both ambitious, young teams looking to make an impact in our respective fields."

Falk Raudies, CEO of Rhino's Energy Drink and Food AG, added, "Our ambition is to establish ourselves as the undisputed number-two player in the global energy drink sector by 2008, and we see F1 as an effective platform for creating brand awareness in new markets. I believe this co-operation with Midland MF1 Racing will accelerate the company's road to success. MF1 is a dynamic young team on the rise that perfectly embodies Rhino's image of power and endurance. It's a great fit, and we're looking forward to charging ahead together."

Made with pure spring water from the Austrian Alps, Rhino's represents a fresh-tasting alternative in the sports and energy drink market. The Rhino's brand was launched in 2005 and is now available in 28 countries worldwide. Other sports marketing initiatives include sponsorships of ice hockey, stunt shows and motorsports in Europe and the USA.