McLaren extends Santander partnership

McLaren Mercedes today announced that Santander, the largest bank in the eurozone and one of the biggest banks in the world, has renewed its long term corporate partnership with the team.

Since 2007, Santander and McLaren Mercedes have formed an ongoing partnership.

For the past four years Jenson Button has also been a key ambassador for the company, fronting major marketing campaigns, staff engagement initiatives and playing a central role in Santander’s global University’s Scholarship Programme. The Briton will continue to play a significant role in Santander campaigns as the partnership progresses.

Keith Moor, Chief Marketing Officer, Santander said: “Santander and McLaren have formed a long term partnership and together we have set new standards in sports marketing. Our decision to renew that relationship is not something that we have taken lightly, but it is based upon a proven track record of achievement and we are pleased to continue to be in partnership with one of the most iconic brands in global sport.”

Ekrem Sami, Managing Director of McLaren Marketing said: “Once again, a global blue chip brand has chosen to partner with McLaren Mercedes. We are delighted to be able to continue our extremely productive relationship with Santander, a company that has supported us for a number of years and has committed to be part of our exciting future. In such a competitive international sponsorship market, the fact that such a prestigious company has chosen to partner with McLaren Mercedes is a reflection of the strength of our brand, our proven track record of delivery and the power of Formula 1 to reach an avid, affluent and influential audience.”

Santander continues to be a McLaren partner, among the likes of long term partners like Hugo Boss, Tag Heuer, Mobil 1 and SAP.