Aston Martin announces its new title partner
The Aston Martin F1 Team has today revealed its new title sponsor with which it will make its return to the sport in the 2021 FIA Formula One World Championship.
The Silverstone-based Racing Point outfit announced last January that it would morph into Aston Martin works team for the 2021 Formula 1 season, The team has today confirmed that it would ditch its striking pink livery for this year and would race in predominantly green colours.
The team has also revealed its new title sponsor with the American multinational IT brand Cognizant taking over the role of the previous main partner BWT.
Commenting on the announcement, Lawrence Stroll, Chairman of the Aston Martin Cognizant F1 Team said: “The return of Aston Martin to Formula One after more than 60 years away is a landmark moment in the history of the sport.
„Everyone knows what Aston Martin stands for, but the Formula One team will allow us to take the essence of the brand to new places, building on the strong foundations laid by the previous iterations of the team.”
„I’m hugely proud that we can start this new chapter with the support of Cognizant. In today’s world, as the digital revolution continues, I can’t think of a more suitable or valuable partner to work with us as we strive to make Aston Martin one of the greatest teams in the sport.”
Headquartered in the U.S., Cognizant is one of the world’s leading professional services companies, transforming clients’ business, operating, and technology models for the digital era. The American firm is ranked 194 on the Fortune 500 and is consistently listed among the most admired companies in the world.
Brian Humphries, CEO of Cognizant said: “We are absolutely thrilled to be the title partner of Aston Martin Cognizant Formula One™ Team. Our global brands have much in common.
„We are both innovative, forward-looking firms that like to move fast, stay focused, and lead from the front. We understand the incredible power of today’s advanced technologies and how to harness them to engineer unique customer experiences. We’re excited by the promise of this deep and mutually beneficial partnership.”
