Alfa Romeo to release $SAUBER fan token
The Alfa Romeo Racing has announced that Socios.com will release the Hinwil-based team's $SAUBER fan token on Thursday, July 8th, entering a new era of fan interaction.
As part of the new partnership, Chiliz, the leading global blockchain providers for the sports and entertainment industry, will release the $SAUBER Fan Token on the Socios.com fan engagement platform on Thursday July 8th at 13:00 CET.
A total of one million $SAUBER Fan Tokens were distributed to fans who pre-bought on Socios.com prior to the initial partnership announcement on May 20th. From Thursday onwards, $SAUBER Fan Tokens will be available for purchase on Socios.com, providing new and existing Fan Token holders with a powerful new way to influence and engage with the team.
Fan Tokens are collectible digital assets, minted on the Chiliz blockchain, that provide owners with access to voting rights in polls, VIP rewards, exclusive promotions, AR-enabled features, chat forums, games and competitions on Socios.com.
Alfa Romeo Racing ORLEN will provide extensive engagement opportunities for $SAUBER Fan Token holders who will be able to vote in a wide range of polls on Socios.com in the near future, with examples including choosing motivational messages for both cars, end of season cap designs and official team songs. $SAUBER Fan Token holders will also be able to access once-in-a-lifetime experiences, with fans set to be invited to the team factory in Hinwil, Switzerland, where they will be able to meet engineers, team members, take photos with the team car and receive signed jerseys.
Commenting on the announcement, Team Principal Frédéric Vasseur said: “When we announced our partnership with Socios.com, we started working to allow them to create the ultimate fan token and I’m now proud to see it come to the light. Our fans are as close to the team as it can be and now they will have a new way to interact with us and access exclusive content and activities: we can’t wait to see their reactions as they discover all the token has to offer.”
Alexandre Dreyfus, CEO of Chiliz and Socios.com, added: “There’s more to being a fan of Formula One than cheering on your favorite teams and drivers during Grands Prix. Alfa Romeo Racing ORLEN understands that fans want to feel the same sense of excitement and connection they get on big race days as often as possible and that’s why they’ve chosen to embrace Fan Tokens and Socios.com.
“The team have already teased some very cool initial activity, with fans set to inspire the drivers with fan-picked motivational messages to be emblazoned across both cars and some lucky $SAUBER holders to go behind the scenes at the team factory in Switzerland. This is just the tip of the iceberg. $SAUBER Fan Tokens are an engagement powerhouse that will shift the team’s passive fans into active participants. I’m really excited by the plans the team have in place and fans should be too," Dreyfus concluded.
