Red Bull launches its digital collectibles range
Ahead of this weekend’s Mexico City Grand Prix, Red Bull Racing has presented the first drop of its Digital Collectibles range which was launched as a result of its partnership with Tezos.
The team from Milton Keynes has worked with Tezos, its official Blockchain Partner to create a limited series of unique pieces of racing memorabilia, starting with the Team’s first and only Mexican driver Sergio Perez and his limited-edition Mexico GP helmet.
Racing in front of his home crowd for the first time in Red Bull Racing Honda colours, Sergio Perez will wear a unique, special edition Mexico GP helmet design for this week’s Mexican Grand Prix. Fans can buy the replica of his special one-off helmet with only 10,000 units available. To complement the launch, the Team will also be giving away Digital Collectibles of Checo’s limited-edition Mexico GP race suit design worn in Mexico City Show Run.
In the near future, the energy drink company-owned team will announce further drops, built on Tezos, including uniquely designed special one-off Digital Collectible pieces destined to become prized treasures for thousands of fans.
“Red Bull Racing has always been at the forefront of innovation and technology, both on and off track, and our first set of Digital Collectibles carries on that tradition thanks to partners like Tezos,” said Christian Horner, Red Bull Racing Team Principal and CEO.
„We’re really excited to be able to give fans a new, immersive and fun opportunity to get even closer to the Team by owning part of our history with some truly special pieces of team memorabilia. And most importantly, we’re committed to making this access affordable and accessible for as many fans as possible. With our blockchain partner Tezos and through Sweet’s platform, which gives fans a complete environment in which to enjoy our collectibles, we’re bringing a whole new world of Red Bull Racing to fans,” Horner concluded.
