AlphaTauri announces a new partnership with Flex Box

Formula One's Faenza-based outfit AlphaTauri has announced a new global partnership with the Hong Kong-based international logistics company Flex Box Ltd.

As part of the cooperation, the team's new 2022 F1 car, the AT03 will carry the coloured Flex Box logo on the front wing endplate, as well as on the nose throughout the entire season.

The Hong Kong-based company was founded in 2001 by Henrik Nielsen and is an international leader in the logistics industry with operations around the globe. Flex Box develops, manufactures, and ships containers from China directly to clients worldwide and are known for their innovative customer solutions thanks to their vast experience in the cargo industry. Based on the founder’s passion for racing, the company name is well established in the world of motorsports thanks to partnerships in various top-class categories.

“I am very happy to welcome Henrik and his company to our team”, Franz Tost commented. “Logistics are a fundamental part of our sport, and it simply couldn’t exist without an exceptional infrastructure. Besides the obvious travelling to the races, we have constant demands for specialised logistic solutions such as transporting parts between our factory in Italy and the wind tunnel in England, receiving components from Japan or flying our cars around the world for sponsor events. Furthermore, it’s always a pleasure for me to work with people who are as passionate about racing as I am, and Henrik is a real motorsport enthusiast.”

The two companies will benefit from their past experiences of operating on a global scale, innovative spirit and managing logistical challenges, alongside their shared values of speed, efficiency, performance, and competitiveness.

Regarding the upcoming partnership, Henrik Nielsen commented: “We are delighted to join Scuderia AlphaTauri, the perfect partner to team-up with as we share the same ambitions and values.”