Aston Martin adds Hackett London to its sponsors' portfolio
Formula One's Silverstone based outfit Aston Martin has announced an expansion of its partnership with prestigious British menswear brand Hackett London.
Hackett London, the home of British menswear, became an official supplier to the grand prix team in 2021, expanding its already long-standing and prestigious partnership with Aston Martin Lagonda. For 2022, in addition to outfitting the team with travel and office attire, it also becomes the squad’s official Formal Wear supplier.
This expanded partnership will see it provide luxury and bespoke clothing to senior personnel and to the two race drivers – Lance Stroll and four-time world champion Sebastian Vettel.
Commenting on the announcement, the team's Managing Director – Commercial and Marketing Jefferson Slack said: “As we embark on the second year of our relationship with Hackett London, we’re delighted to have grown the partnership to incorporate the brand’s Formal Wear division.
"It goes without saying that both brands place great emphasis on luxury and style – whether that’s travelling to and from races across the globe, or formally representing the team at official events and engagements – so it’s fantastic to be able to access the full diversity of the Hackett London range.”
Marcella Wartenbergh, Chief Executive Office of AWWG, parent company for Hackett London added: “In addition to our long-standing association with Aston Martin Lagonda, we have completed a successful first-year collaboration with the Formula One team in 2021.
"For this new season, we are excited to expand our partnership growing the Hackett London association with the addition of Formal Wear. With exclusive suits from Hackett London for the team’s senior management, and for its race drivers Sebastian Vettel and Lance Stroll, we are proud to showcase Hackett London’s British values, craftmanship and elevated menswear to a global audience.”
