Alfa Romeo announced a new partnership with Hyland
Alfa Romeo has announced that it will enter into a partnership with Hyland, a US-based leading content services provider that enables thousands of organizations to deliver better experiences to the people it serves.
The team hopes that the partnership with Hyland will produce real, tangible benefits for the team, helping it make informed, data-driven decisions with the agility required in the new era of Formula One.
Hyland branding will be visible on the outer side of the halo on the C42 cars of Valtteri Bottas and Zhou Guanyu, as well as on the team’s garage walls and other team properties.
Commenting on the new partnership, Team Principal Frédéric Vasseur added: “The world of Formula One relies on speed and agility: not just on the track but also in the factory, where new developments are designed and produced from one race to the other. This agile philosophy is shared by the team and Hyland. By applying advanced technologies and solutions to predict, respond and adapt to the speed of change, Hyland, as it does for all business partners, will help us make the next step forward.”
Ed McQuiston, Executive Vice President and Chief Commercial Officer of Hyland, said: “Formula One represents the pinnacle of motorsport, pairing the greatest drivers in the world with state-of-the-art technology on the track. A team like Alfa Romeo F1 Team ORLEN, competing at this level, experiences incredible growth and global reach that mirror that of Hyland, making it the perfect platform for expanding our partnerships. Modern, successful organizations require speed and agility to compete.
"For Alfa Romeo F1 Team ORLEN, fractions of seconds gained or lost define performance. The same applies to Hyland customers, who rely on their ability to automatically process AI-driven insights to put the right information in the right hands at the right time, driving better business performance to outpace the fiercest competition.”
