F1 gears up preparation for first ever children’s broadcast at Hungarian Grand Prix
Formula 1 and Sky Group announced in June that the sport will add another new exciting feature to its broadcast by producing the first ever F1 broadcast for children.
The sport has now released further details of the broadcast specifically designed for children that will air during this weekend’s Hungarian Grand Prix.
The broadcast is the first of its kind in F1 and motorsport and will feature a dedicated International Feed aimed at enhancing the viewing experience for younger fans and be presented by children on both Sky UK and Sky Deutschland.
Designed specifically for this broadcast, the children’s international feed will feature 3D augmented graphics, child-friendly team radio transmissions, technical explainers and a bespoke package of colourful graphics and animations. Formula 1 has also created exclusive cartoon avatars for each of the 20 drivers that will be used throughout Sunday’s race.
Sky UK’s FYI presenters Braydon and Scarlett, and young go-karter Zac, will join 2016 Formula 1 World Champion Nico Rosberg, former NASCAR and IndyCar racer Danica Patrick and the Sky Sports F1 team to present F1 Juniors, whilst Sky Deutschland’s Sky Next Generation show will be presented by Phoenix, Ruby and Karl, accompanied by Sky commentator Frank “Buschi” Buschmann, current Formula 3 driver Sophia Flörsch and Sky Sports F1 reporter Sandra Baumgartner.
Speaking about the new feautre, F1 Director of Media Rights Ian Holmes said: “We are really excited to share this special edition of the F1 broadcast with our younger fans. As Formula 1 continues to grow in popularity, we are delighted that we can work with our long-standing partners at Sky to create something that allows us to showcase the drama and excitement of F1 in a new light to the next generation of fans.”
Director of F1 at Sky Sports Billy McGinty added: “We can’t wait to see what Zac, Braydon and Scarlett can bring to our coverage, and we hope their love for the sport can help inspire a new generation of F1 fans. Formula 1 have been wonderful partners in facilitating this unique opportunity and we are excited to see how the young team get on during a busy race weekend.”
