Monster Energy leaves Mercedes to join McLaren in 2024

F1 Grand Prix, GP Italy, Autodromo Nazionale di Monza

Following the season-ending Abu Dhabi Grand Prix, Monster Energy has announced a partnership with McLaren Racing, ending its long association with Mercedes.

McLaren Racing has announced that Monster Energy, a leading global energy drink brand with deep roots in motorsport, will join their F1 team from the 2024 season owards. The announcement also means that Monster's partnership with Mercedes comes to an end after 14 consecutive seasons. Mercedes driver Lewis Hamilton has a personal agreement with Monster which is expected to continue in the near future despite the energy drink company's exit from the Anglo-German outfit.

The multi-year partnership will see Monster Energy enter a new racing chapter alongside McLaren, continuing its journey in motorsport sponsorship with the energy drink company claiming that it "will collaborate with McLaren to create exciting activations and original content."

From the 2024 F1 season, Monster Energy will be featured on the helmets, race suits, caps and drinks bottles of McLaren drivers Lando Norris and Oscar Piastri.

Commenting on the announcement, Zak Brown, CEO, McLaren Racing, added: “We are delighted to join forces with the iconic Monster Energy brand from next season onwards. Monster focuses on celebrating athletes through bold ideas and creating awesome content, so we can’t wait to explore ideas and find new ways to engage and entertain our fans.”

Rodney Sacks, Chairman and Co-CEO of Monster Energy Company, commented: “Monster Energy is proud to start this new chapter in its F1 journey with McLaren Racing.

"Monster is focused on enhancing fan experiences and partnering with a world-class team and its elite drivers to share our passion with F1’s global audience. We are planning some really exciting programs with Lando and Oscar and are excited to go racing together from 2024.”