Williams to race with a one-off Duracell livery in Monaco

On the eve of this weekend's Monaco Grand Prix, Williams have revealed a striking one-off livery which will incorporate the instantly-recognisable pink Duracell bunny.

Duracell joined Williams as a partner in 2022, and its logo has been apparent on the engine cover of the Grove-based team's car since then. The partnership will see Williams add the Duracell Bunny to its livery for this weekend's Monaco Grand Prix.

The team stated that "the eye-catching design is a special collaboration between Williams Racing and partner Duracell to showcase the world-famous battery brand’s latest innovation in battery power, Duracell Optimum."

At the same time, a new TV commercial campaign will be launched that features the Bunny which shows Duracell unlocking the next level of power, set to be aired in 15 countries throughout Europe and South America.

The special Monaco livery enhancement is the latest in a series of creative partnership activations from Williams Racing, including the multi-award-winning Gulf x Williams Fan Livery Campaign which saw fans pick the ‘Bolder than Bold’ livery used at three Grands Prix in 2023, and the recently launched Lap of Legends project with Michelob ULTRA which uses AI technology for the world’s first Real vs Virtual F1 race.

Speaking of new collaboration, Williams Commercial Director James Bower said: “Williams Racing is excited to be giving the Duracell Bunny his first taste of Formula 1 in Monaco, uniting an iconic symbol with an iconic racetrack.

"Seeing him speed through the famous tunnel and around Casino Square on the FW46 will be truly memorable and we look forward to racing with the power and energy that Duracell Optimum represents. We are always looking to bring innovation to our partnerships and this special Monaco design is a perfect example of that.”

Expanding on the new livery, Duracell Marketing Vice President Daniel Sierra added: "We’re thrilled to collaborate with Williams Racing for this special occasion at the Monaco Grand Prix.

"As a brand known for powering everyday life with cutting-edge technology, we are excited to bring our next level of power to the world of Formula 1 and beyond, showcasing the enduring spirit of our Duracell Bunny on the streets of Monaco, and the extraordinary power of Duracell Optimum – a battery so powerful it's used by a Formula 1 team.”