Business: Sauber extend partnership with Ferrari Trento
Stake KICK Sauber has confirmed the extension of its partnership with Ferrari Trento, the high-end Italian sparkling wine brand that also supplies the champagne for Formula One's podium ceremonies.
As part of the agreement, the team will continue to serve Trentodoc, the brand’s luxury sparkling wine, as well as wines from Tenute Lunelli, during all official events on and off the track.
Building on a successful partnership dating back to 2022, the relationship between the team and Ferrari Trento is "one based on commitment to quality and the continuous pursuit of excellence. Both Stake F1 Team KICK Sauber and Ferrari Trento, however, also stress the importance of putting passion and pleasure into every effort, of enjoying the finer things in life and sharing them with friends and loved ones."
On and off the track, the partnership with Ferrari Trento will help the team bring a healthy dose of Italian style and excellence to the fore and, with each toast, celebrate one of Italy’s main exports – conviviality.
Sauber's team representative, Alessandro Alunni Bravi said: “Our sport is the pinnacle of racing, and it’s only right that the sweetest moments are celebrated with the best of toasts. In Ferrari Trento, we have a partner with heritage, commitment to excellence and a taste for the finer things in life – the same experience we share with our guests trackside.
"It’s only fitting that we can boast the sparkling wine that graces the podium of Formula One races as part of our hospitality offer: we are proud of our partnership with Ferrari Trento and we are excited to be able to extend it into the future.”
Matteo Lunelli, President and CEO of Ferrari Trento, noted: “We are thrilled to continue the partnership with Stake F1 Team KICK Sauber, a Swiss team with a long tradition. Ferrari Trento will bring a touch of Italian conviviality to the team.
"We are looking forward to sharing our Trentodoc sparkling wines, as well as our still wines from Tenute Lunelli, with all guests of the team throughout all their events across the season”.
