Business: Formula One extends its partnership with Lenovo
Formula 1 has announced the extension of its contract with Lenovo, which will see the technology giant elevated to a Global Partner in a multi-year renewal starting from the beginning of 2025.
Under the agreement, Lenovo will serve as the title sponsor for two races per season and Lenovo and Motorola will have increased trackside branding at events. As part of the new deal, the sport has also confirmed that Motorola, a subsidiary of Lenovo Group, will become Global Smartphone Partner of F1.
The Chinese multinational technology company will continue to provide F1 with state-of-the-art technology devices, solutions and services to support the delivery of Grands Prix at track and remotely.
Lenovo joined forces with Formula One in 2022, becoming the sport's Official Partner. The company has been supporting Formula 1 in its delivery of its broadcast product, providing laptops, workstations, desktop computers and monitors, as well as tablets and Motorola smartphones.
Additionally, Lenovo’s Asset Recovery Service supports F1’s wider sustainability strategy, alongside its efforts to reduce emissions and reach Net Zero by 2030. Lenovo’s Asset Recovery Service helps ensure that retired computing hardware is recycled in a socially and environmentally conscious manner. Since the beginning of the partnership, F1 has sustainably disposed 95% of obsolete hardware, which ultimately helps to reduce costs and mitigate security risks through reliable data destruction with enhanced security.
F1's CEO and President, Stefano Domenicali commented: “I am delighted that Lenovo will become a Global Partner of Formula 1. Since joining the sport, Lenovo’s creativity and passion for technology and innovation have supported F1’s ambitions to create more once- in-a-lifetime moments for fans.
"Today marks a new chapter in a partnership that will only continue to grow from strength to strength. I look forward to continuing our work with Lenovo and using our shared commitment to precision, innovation, and sustainability to ensure F1 remains the world’s most technologically advanced sport for years to come.”
Yang Yuanqing, Chairman & CEO of Lenovo, said: "We are thrilled to elevate our partnership to the next level becoming a Global Partner of Formula 1. Our vision at Lenovo is to harness the power of AI to create a smarter, more inclusive, and sustainable world, accessible to everyone.
"Through our groundbreaking partnerships, like the one with Formula 1, we are pushing the boundaries of innovation and performance. Together, we’re not just shaping the future of technology and motorsport, but we’re also ensuring that cutting-edge technological advancements benefit all, creating unforgettable experiences no matter where they are in the world."
Commenting on the announcement, Lenovo's President of Intelligent Devices Group Luca Rossi said: “When we embarked on our journey with F1 three years ago, we knew they were the right partner for Lenovo as our brand values seamlessly aligned for a smarter, faster, and more sustainable future.
"Seeing our high- performance technology implemented across every level of the F1 organization fills us with pride, and our close collaboration together has just begun. We look forward to taking our partnership to newer heights and continue having Lenovo’s AI-ready hardware, as well as our solutions and services, transform and benefit the fan experience worldwide.”
