Formula One announces partnership with LEGO

Formula One has announced a new partnership with the LEGO Group that will see the launch of Formula 1-inspired LEGO products for builders of all ages.

Lego will launch its new F1-inspired products in 2025 that will feature the Formula 1 teams, and the partnership will also appear at Formula 1 events with fun Fan Zone activations throughout the season.

Founded in 1932, the LEGO Group is one of the world's leading manufacturers of play materials and the iconic LEGO brick has been used by children and builders of all ages to reimagine worlds for more than 90 years.

In recent years, Formula 1 has seen a huge surge in growth with younger fans and data shows that more than four million children aged 8-12 now actively follow the sport across the EU and US, while 54% of followers on TikTok and 40% on Instagram are now under 25 years old.

Commenting on the partnership, F1's Chief Commercial Officer Emily Prazer said: “The LEGO brick has ignited a spark of creativity and passion for building in millions of children and adults around the globe.

"Through this partnership, fans will be able to recreate and reimagine the world of Formula 1, brick by brick, delving deeper into the intricacies of the mechanics and technology behind the sport through play.

"We look forward to bringing the drama and excitement of Formula 1 to the LEGO Group’s passionate network of builders and giving our fans another means to enjoy the sport with their friends and family.”

LEGO Group's Chief Marketing Officer Julia Goldin commented: “At the LEGO Group, we have a proud history of having recreated many F1 cars in LEGO brick form in the past, and we believe this new partnership, through LEGO play and building, will help bring the spectacle of this sport even closer to all fans.

"It will enable them to celebrate their passion of the sport in more immersive and exciting ways and will see the power of LEGO creativity and imagination further enhance the thrill of F1.

"We look forward to unveiling all that this exciting partnership has to offer to both lifelong and new Formula 1 and LEGO brand fans alike, at home and on track.”