F1 teams set to show off their 2025 cars in a first-ever launch show
Formula 1 has announced that it will stage the first-ever season launch event at London’s The O2 where all ten teams will be able to show off their brand-new car ahead of the sport’s 75th anniversary year.
For the first time in Formula 1 history, all 10 teams - Alpine, Aston Martin, Ferrari, Haas, Kick Sauber, McLaren, Mercedes, Racing Bulls, Red Bull, and Williams – their drivers and Team Principals will come together with fans for a special night to launch the new season, reveal their 2025 liveries, and mark the start of the sport’s 75th anniversary year.
This event will take place on 18 February 2025 between 8pm and 10pm at London’s The O2 and is being brought to life by creative visionary Brian Burke of BrianBurkeCreative, Stufish Entertainment Architects, DX7 Design, and production company 1826.
BrianBurkeCreative was also responsible for delivering the opening and closing ceremonies for the last year's inaugural Las Vegas Grand Prix. Burke is an International Emmy Nominated creative producer has created global music tours and worldwide live television series and events in recent years.
Formula One promises that "the incredible evening will see fans immersed in the drama and spectacle that is Formula 1, as they join the teams to unveil their 2025 liveries and the upcoming season’s driver line-ups."
During the interactive event, there will be interviews with the key figures from the sport, including drivers and Team Principals, as well as top entertainment and special guest presenters.
Speaking of the announcement, Formula One's President and CEO Stefano Domenicali said: “For the first time we will bring together our fans, all 20 superstars of our sport and some very special guests to officially kick off our new season and mark our 75th year of racing.
"With 2025 set to be a classic season following all the drama so far in 2024, this is a fantastic opportunity for fans of all ages to experience up-close the incredible entertainment spectacle that is Formula 1.”
Commenting on the launch show, FIA President Mohammed Ben Sulayem, said: “The FIA is delighted to join our colleagues at FOM and all the teams in the staging of the inaugural Formula 1 season launch event. The occasion will also serve as a fitting prelude to a celebration of the 75th anniversary of the sport throughout the 2025 season.”
Brian Burke, Executive Producer and CreativeDirectorfor BrianBurkeCreative, said: “It’s an incredible honour to continue to partner with Formula 1 creating new entertainment experiences, especially this brand-new launch event of the 2025 season celebrating the 75th anniversary of the sport.
"Through our collaboration with all 10 teams, fans can be assured we’ll be delivering a truly exciting live experience combining the unveiling of the new liveries, interviews with the biggest names in F1, and cutting-edge entertainment. It will be a
never-before-seen event not to be missed!"
