MotoGP reveals new identity ahead of Liberty Media's takeover
Hot on the heels of the nail-biting season-closing race at the Circuit de Barcelona-Catalunya, MotoGP has revealed its new identity ahead of Liberty Media's takeover.
Following the season-closing at Barcelona, MotoGP has revealed its new logo which was crafted with the world’s largest independent design studio, Pentagram.
The premier class of motorcycle racing insists that it is more than just a new logo, 'it’s a complete evolution of the brand, including artwork, motion, typeface, visual identity and verbal identity designed to take the most exciting sport on earth into a new era."
Explaining the new logo, the sport reckoned that the M in the new MotoGP logo takes inspiration from two bikes, at a lean, close to each other on track as is unique to the sport. The ‘O’s suggest the wheels' geometry, and the ‘t’ the rider between them. Human and machine. The ‘GP’ evokes the track and helps the logo retain its strong, sporty aesthetic.
Speaking of the new design, Angus Hyland, Creative Director & Pentagram Partner, noted: “Working on the new MotoGP identity has been an incredible honour.
"It was great to collaborate with the MotoGP team to reimagine this iconic brand, and impossible not to get caught up in the excitement of the competition and the people that shape it. We hope fans around the world will embrace the new look and feel as MotoGP races into its next chapter.”
Commenting on the new logo, CEO of MotoGP Carmelo Ezpeleta said: “We’re very excited to reveal our new identity and invite fans around the world to meet the new MotoGP. Working with Pentagram has been an incredible adventure leading to what we hope our fans will agree is an incredible result.
"A brand is more than a logo, and MotoGP is more than a sport. The process has taught us a lot about both and we’re very proud to show the world the results.
"The key question throughout has been, ‘What is MotoGP?’, both now and looking forward to who we want to be, and we hope this new identity communicates every aspect of that, from the speed to the passion and everything in between. This is MotoGP.”
