Business: Haas reinforces its real-time data analysis with a new partner
Formula One's sole American team, Haas has announced Mphasis as its new partner, which will provide the Kannapolis-based outfit with real-time data analysis.
The American F1 team has revealed Mphasis as its new didigtal partner in a dynamic multi-year partnership. The company is an Information Technology solutions provider specializing in cloud and cognitive services.
Mphasis will collaborate closely with Haas "to develop cutting-edge solutions aimed at enhancing the team's performance on the track and driving operational efficiency off the track."
Mphasis will bring its expertise in Data, Automation, Analytics, Cyber security, and Artificial Intelligence (AI) to empower Haas in areas such as real-time data analysis, predictive modeling, and performance optimization.
As a first step in the partnership Mphasis branding featured the two Haas cars at the Las Vegas Grand Prix, with the partnership set to continue in the 2025 F1 season.
Nitin Rakesh, who serves as Chief Executive Officer of Mphasis, commented: "Partnering with MoneyGram Haas F1 Team is an exciting opportunity for Mphasis to showcase how technology can redefine what’s possible in the world of high-performance sports.
"This partnership underscores our commitment to drive the future of sport technology. We look forward to a collaborative journey focused on innovation and success."
Commenting on the new agreement, Haas team boss Ayao Komatsu said: "We are thrilled to welcome Mphasis as our Official Digital Partner.
"Their expertise in advanced technology and innovative approach to problem-solving will be instrumental in helping us reach new heights of performance and efficiency. This multi-year partnership represents the perfect synergy between two organizations striving for excellence."
