Ferrari and UniCredit set to celebrate their new partnership with an event in Milan
Ferrari announced a multi-year partnership with UniCredit, the leading pan-European bank in September 2024 as the Italian firm replaced Spanish bank, Santander following the departure of Carlos Sainz.
Ferrari and UniCredit confirmed last September that they would join forces from 2025 as the Italian company took over the role of the Scuderia's former major partner, Santander in its sponsorship portfolio.
The two companies held a press conference last week at UniCredit’s headquarters in Milan, featuring Andrea Orcel, UniCredit Group CEO, and Ferrari CEO, Benedetto Vigna.
Orcel and VIgna have revealed further details of the multi-year premium partnership, with the two companies stating that the "synergy [is] focused on innovation and delivering new services and experiences for Scuderia Ferrari HP fans and UniCredit customers."
To celebrate the partnership, UniCredit is planning together with the Scuderia a joint event to take place in March 2025 in Milan, the home city of UniCredit, "providing an exciting launchpad for the partnership that the city and sporting community can enjoy."
In addition, UniCredit promises to deliver new financial solutions and to develop new banking opportunities for Ferrari fans and clients of the pan-European bank.
Furthermore, Ferrari and UniCredit stress that they are equally committed to sustainability and inclusivity within their institutions and across the world. Ferrari targets to reach carbon neutrality by 2030 and is committed to giving back to the communities it reaches with a focus on education.
Similarly, UniCredit is advancing ESG (Environmental, Social, and Governance) goals through impactful initiatives. On the social side the UniCredit Foundation’s Edu-Fund Platform has allocated €14 million to combat educational poverty.
Commenting on the announcement, Ferrari CEO Benedetto Vigna said: “We are thrilled to embark on this exciting partnership with UniCredit, a bank that embodies the same spirit of innovation and excellence that defines our brand.
"Together with them, we will celebrate our heritage and continue to redefine the limits of possible in racing and financial worlds. This collaboration represents a further commitment to our clients, fans, and communities, ensuring they are at the heart of every initiative. United, we look forward to a future filled with passion and performance.”
Reflecting on the new partnership, Andrea Orcel, who serves as UniCredit Group CEO, added: “UniCredit is extremely proud to launch this landmark partnership with a fellow Italian brand that respects its proud heritage, while looking globally and towards the future.
"Our multi-year partnership with Ferrari marks a new phase of collaboration, building a bridge between the worlds of finance and racing based on a strongly held, shared commitment: towards delivering our best for people in the right way.
"Working together, we will provide high-performance financial solutions that empower our clients and communities to progress, and ensure that Ferrari’s fans can get as close to the action as possible.”
