Formula One and Mattel reveal their Hot Wheels collection
Ahead of the upcoming F1 season, Formula 1 and Mattel have unveiled the Hot Wheels collection that will bring to life eight F1 teams in a range of products across Hot Wheels’ Basics.
Formula One will collaborate with Mattel, a leading global toy and family entertainment company to launch a new Formula 1 Hot Wheels collection throughout 2025. The new range is an expansion on the limited 1:64 F1 branded car that was launched in 2024.
The sport noted that the "iconic 1:64 scale Hot Wheels Basics cars are built to race on the lightning fast F1 track sets for the ultimate home set up, with fans able to add to their collection with new Premium models that come with additional details to more closely replicate F1 cars at track, including a metal body and chassis, authentic team liveries, driver numbers and Pirelli tires."
There will be two tracks available - the Sprint Circuit and the Sprint Race track sets. The Sprint Circuit track will allow fans to battle and overtake to see who is the first to the chequered flag, while the Sprint Race set features a DRS booster to help give cars the extra edge and breeze past their competition.
In 2025, Mattel will have a presence at selected Grands Prix, with fan-focused Hot Wheels activations and retail opportunities.
Reflecting on the announcement, Formula One's Chief Commercial Officer Emily Prazer added: “It’s fantastic to see the Hot Wheels Formula 1 collection begin to hit the shelves around the world.
"We want to drive our fans’ passion for racing, and these superbly and intricately designed cars will allow them to experience the drama and excitement of Formula 1 in the palm of their hands at home.”
Commenting on the launch of the new range of cars, Roberto Stanichi, Executive Vice President of Hot Wheels and Global Head of Vehicles and Building Sets, said: “The spirited response from fans around the world following our Hot Wheels and Formula 1 announcement has been thrilling.
"The next phase of the partnership is all about giving fans the products and experiences that bring the worlds of Hot Wheels and F1 together in a way that has never been done before, and we’re just getting started.”
