Buenos Aires set to host Formula 1 Exhibition
Argentina’s cosmopolitan capital Buenos Aires has been named as the next stop of the Formula 1 Exhibition to become the the first stop on a wider South American tour.
Buenos Aires will become the fifth city to host F1 Exhibition when it opens its doors to the public on 22 March 2025 following its runs in Madrid, Vienna and Toronto and London.
The exhibition will be open for a limited run until 1 June 2025. As at its previos locations, the Buenos Aires edition will feature exclusive contributions from legendary teams, personalities, and iconic South American drivers. Highlights include Formula 1 race cars from various eras, rare artefacts, and never-before-seen video content. In addition, visitors can also step into the driver’s seat with the cutting-edge F1 Fastest Lap Simulators.
Visitors begin their journey in Once Upon A Time In Formula 1, which features a mix of photography, historic F1 cars, film, and artefacts that transports fans through some of the sport’s most iconic and defining moments.
Design Lab takes visitors into the heart of a Formula 1 factory for a rare glimpse into how F1 teams design and manufacture each season’s
new car.
Next, visitors will experience Drivers & Duels celebrating the most iconic drivers and legendary races since Formula 1 began in 1950 – 75 years ago this year.
The following gallery, Survival, covers Romain Grosjean’s horrific 150 mph crash in Bahrain 2020. The gallery features a display of his HAAS car’s remains, alongside a new, multi-screen video installation featuring interviews and footage of the crash.
The show then reaches its finale in The Pit Wall - a show-stopping cinematic and immersive experience that allows fans to relive the greatest moments in Formula 1 history like never before.
The Buenos Aires show marks the first pit-stop on a larger multi country South American tour. Historically, the region has formed a huge part of the sport, with many great champions hailing from it, including Juan Manuel Fangio, Ayrton Senna, Nelson Piquet and Emmerson Fittipaldi.
The Brazilian Grand Prix also remains a favourite for both drivers and fans, with the famous Interlagos circuit serving as the backdrop for the season finale for years. More recently, there has been a resurgence in the sport’s popularity, following the rise of Franco Colapinto and Kick Sauber F1 Team rookie, Gabriel Bortoleto.
Sharing details about the new location of the F1 Exhibition, Formula One's Chief Commercial Officer Emily Prazer npted: “As we celebrate the 75th anniversary of Formula 1, the importance of acknowledging the sport’s history and heritage is even more poignant. Since the first show in Madrid, F1 Exhibition has been a great success in telling the story of Formula 1 and we are delighted it will make its South American debut in Buenos Aires.
"There has been a strong resurgence in support from the region and we cannot wait for fans to celebrate the pivotal role the region has played in defining our sport.”
Reflecting on the announcement, Jonathan Linden, Co-President of Round Room Live and Producer of The Formula 1 Exhibition, commented: “We are delighted to announce Buenos Aires as the host city for the South American debut of The Formula 1 Exhibition. As Argentina’s vibrant capital, Buenos Aires boasts a rich Formula 1 heritage, including the storied Argentine Grand Prix and an impressive legacy of 26 Argentinian F1 drivers.
"With its dynamic blend of sports, culture, and entertainment, Buenos Aires is the perfect choice to launch this exciting new chapter of The Formula 1 Exhibition in South America.”
Speaking of the announcement, Sebastián Bulgheroni, who serves as Global Chief Commercial Officer, Fenix Entertainment, said: "It is truly a privilege being the promoters of The Formula 1 Exhibition in South America.
"We are very aware of the passion that Latin Americans feel for motorsports, particularly for Formula 1 and we are excited to give Argentinian fans the opportunity to get closer to it than ever before.
"We will be starting the South American Tour in Buenos Aires, and then continuing to other countries within the region to satisfy the huge Formula 1 fanbase. Clearly, having such an incredible partnership and this state-of-the-art show is of great value as we continue to position
ourselves as the most diversified and internationally expanding Argentine out-of-home entertainment production company,”
