Moët & Chandon returns as Formula One's official champage
As Formula 1 and LVMH begin their historic 10-year global partnership, the iconic luxury Champagne brand, Moët & Chandon, will return as the series's official champagne.
Founded in 1743, Moët & Chandon has over 280 years of excellence in champagne making and a proud history in motorsport. The champagne has held a special place in Formula 1 since the inaugural season in 1950, when two passionate fans, Paul Chandon-Moët and his cousin, Count Frédéric Chandon de Briailles, invited Juan Manuel Fangio to share a toast following his French Grand Prix victory.
Since then, Moët & Chandon has been associated with the victories of legendary champions such as Sir Jackie Stewart, Ayrton Senna, Niki Lauda, Alain Prost, Mika Häkkinen, and Michael Schumacher.
Now, as the sport celebrates its 75th anniversary, Moet and Chandon will return as the series' official champagne. In addition, the company will serve as the title sponsor of this year's Belgian Grand Prix.
Commenting on the new partnership, Formula One's President and CEO Stefano Domenicali added: “The tradition of toasting on the podium is one of the most iconic moments in our sport and we are thrilled to welcome once again Moët & Chandon as the Official Champagne of Formula 1.
"This partnership celebrates the history, emotion and excellence that bind Formula 1 and Moët & Chandon, in a perfect union of performance and refinement in a truly special year that sees us celebrate our 75th anniversary.
"The return of Moët & Chandon to the podium strengthens further the bond of our innovative partnership with LVMH and we cannot wait to toast this extraordinary collaboration together.”
Reflecting on the announcement, Sibylle Scherer, who serves as CEO and President of Moët & Chandon, said: “We are honored and excited to return as the Official Champagne of Formula 1, celebrating a shared history of collective triumph and dedication since the 1950s.
"We honor the extraordinary teamwork, the unlimited precision, and the pursuit of excellence that drive both motorsport and
our craft. This partnership is a tribute to the unity and shared achievements of inspiring drivers, their devoted teams, and the global community that rallies behind them. As Moët & Chandon takes its place on the podium once again, we proudly continue to craft moments of celebration that belong to everyone committed to this incredible journey."
