Mercedes reveal their new ADIDAS collection

F1 Grand Prix, GP Las Vegas, Las Vegas Street Circuit

Ahead of the upcoming season, Mercedes and their new partner, Adidas have unveiled their first collection, marking the beginning of an multi-year collaboration.

Ahead of the upcoming F1 season, Adidas announced a multi-year partnership with the Mercedes, with the collaboration representing a significant moment in adidas’ history as it enters the pinnacle of motorsport.

Throughout the 2025 season and beyond, adidas and the Mercedes will create a complete range of apparel, footwear and accessories for the entire team and its fanbase.

The partnership will see Adidas design team kit that will be specially built for the individual needs of each member’s role and made available to fans as well. The partnership will also include apparel, footwear and accessories created and designed specifically for supporters of the team and its drivers. Several limited edition drops are also planned throughout the year.

Reflecting on the new partnership, George Russell said: “It’s incredible for us as a team to work with a brand like adidas that truly understands what it is like to operate at the highest levels in sport.

"Their knowledge, expertise and attention to detail is something that is only going to benefit us as a team and hopefully give us an advantage as we set out to fight for race wins and championships, both this season and beyond."

Speaking of the partnership with Adidas, Andrea Kimi Antonelli added: “We’re hugely excited to work with adidas as a team, and personally, as I look forward to my first season in F1, it feels even more special and I’m so glad to be working with a partner who truly understands the athlete’s mindset.

"The first time I wore the new kit with my teammates is a moment I will remember forever, and I can’t wait to look out into the stands and see the fans wearing it too.”

Commenting on the new collaboration with Mercedes, Bianca Mast, Product Lead at adidas, said: “The collection is the culmination of hard work and dedication from our creation teams to deliver a collection that supports the sporting performance of the whole team in everything they do and is also one that fans can proudly wear both on the streets and in the stands at races.

“We believe sport is for everyone, at every level, and motorsport is no different. Together with the Mercedes-AMG PETRONAS F1 Team, the prospect of bringing the pinnacle of motorsports to a new audience is a one that truly excites us – and we can’t wait to see the famous three stripes in the paddock this season.”