LEGO set to release the F1 Collectibles and host fan zones at select races
Formula 1 and LEGO Group are set to inject even more fun into the sport as they unveil the next range of products and their plans for packing race weekends with activities for every age of fan throughout the 2025 season.
Following the launch of the first products late last year, various F1-themed LEGO products are available now, including LEGO DUPLO, LEGO City, LEGO Speed Champion while the LEGO F1 Collectibles will be released on the 1st of May.
In addition to the release of the LEGO products, at select races, Formula One and LEGO will establish a LEGO Fan Zone where several activities will be available, including Make and Take activities, photo opportunities, and the chance see the full Formula 1 and LEGO Group collection.
Racegoers will also be able to purchase the full product line for themselves, featuring all ten F1 teams across LEGO Speed Champions, LEGO City, LEGO DUPLO and LEGO Collectibles, at LEGO Pit Shop pop-up stores.
Away from track, select LEGO stores in the US, Canada, Europe, the Middle East, Africa, and China will feature racing themed play experiences and activities, and globally, all LEGOLAND Discovery Centres and LEGO Discovery Centres will offer build challenges to help children learn more about the complexities it takes to build and race a Formula 1 car and reach the top of the podium.
Fans will also be able to play along online with a LEGO F1 game on the LEGO website and LEGO Play App that "will take fans on a deep dive into the worlds of LEGO and Formula 1," promises F1.
Commenting on the announcement, Formula One's Chief Commercial Officer Emily Prazer noted: “This exciting collaboration with the LEGO Group keeps going from strength-to-strength and allows us to take the world of Formula 1 beyond the racetrack and directly into homes.
"These activities and experiences will allow fans to learn more about the intricacies of the sport through play and ignite a passion for racing for builders of all ages.”
Reflecting on the announcement, Federico Begher, who works as the Senior Vice President, New Businesses at the LEGO Group, said: "We’re thrilled to kick off an incredibly exciting year for our collaboration with Formula 1.
"We have a wide range of immersive and creative experiences for fans and families to dive into throughout the entire year, and we can't wait to get started, as our products that ignite curiosity and foster a love of engineering and speed in builders of all ages hit shelves.”
