Business: Alpine secures partnership with the world’s leading ticket marketplace
Formula One's French-Anglo outfit Alpine has announced a first-of its-kind partnership with viagogo, the world’s leading ticket marketplace, making it easier than ever to buy tickets, no matter where they are in the world.
With viagogo’s platform available in 195 countries and 33 languages, Alpine hopes that the new partnership will enable it to reach new audiences and grow its global fanbase.
viagogo’s brand will be visible across the Enstone-based outfit's garage environment, hospitality areas and digital platforms throughout the 2025 season and beyond.
The agreement underscores viagogo’s leadership in global ticketing, and the French-Anglo outfit hopes that it will enable it to distribute primary ticket inventory directly on the platform. This should make it easier for fans to access tickets and ensures a secure, fan-friendly ticket-buying experience. This distribution model called ‘direct issuance’ offers fans a wider selection of primary tickets and more choices for live events.
Reflecting on the announcement, Alpine's team boss Oliver Oakes noted: “The partnership with viagogo is an exciting step to bring BWT Alpine Formula One Team closer to fans worldwide.
"By making tickets more accessible through a safe and trusted platform, we’re ensuring more supporters can experience the thrill of race day firsthand. We’re committed to enhancing the fan experience and strengthening global presence - this collaboration is a testament to that.”
Commenting on the new partnership, Matt Drew, who works as the head of viagogo's International Business Development noted: “We’re excited to partner with BWT Alpine Formula One Team to make attending Formula One races easier than ever for fans around the world. In 2024, fans from 160 countries bought tickets on viagogo to see F1 live, and through this partnership, we will connect even more fans to their favourite races.
"Our goal is to bring supporters closer to world-class events with a seamless experience, while helping our partner expand their global reach and grow revenues. This partnership also highlights viagogo’s leadership in evolving the ticketing industry, enabling BWT Alpine Formula One Team to directly distribute tickets in our platform - setting a new standard for fan accessibility and engagement in F1.”
