What does the MNTN logo on Alpine's F1 cars stand for?

Alpine and MNTN, the Hardest Working Software in Television that brings performance marketing to Connected TV, announce the renewal of their partnership for a second consecutive year.

The collaboration began at the 2023 Las Vegas Grand Prix and will continue into the 2025 season.

As the Team Performance TV Partner, the MNTN logo will be prominently featured on the front wing of the A525, team assets including branding in the garage at the team’s hospitality area, and at key races throughout the season.

Speaking of the contract extension, Alpine team boss Oliver Oakes noted: “We are thrilled to extend our relationship with MNTN. The hard work they represent in the TV Advertising industry matches perfectly with us at BWT Alpine Formula One Team. We will continue to take inspiration from MNTN’s innovation as we develop our relationship further.”

Reflecting on the partnership with Alpine, Mark Douglas, Founder and CEO of MNTN, commented: "At MNTN, we’re dedicated to helping brands accelerate their impact on TV, just as BWT Alpine Formula One Team does on the track. This partnership is a perfect alignment of speed, precision, and performance, and we’re excited to push the limits together in 2025.”