Williams announce new digital transformation partner

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Williams Racing has announced a major multi-year partnership with Brillio, the global technology consulting and service company which will become the Grove-based outfit's data and AI services partner.

The Grove-based squad with 9 Constructors’ Championships and 7 Drivers’ Championships is joining forces with US-headquartered technology consulting and service leader Brillio.

Under the partnership, Brillio becomes the British outfit's Digital Transformation Partner and will work to support digital transformation initiatives within the team. Brillio provides data, AI, platform engineering, cloud and infrastructure services. In addition, Brillio will also become Williams' Data and AI services partner.

The Brillio brand will adorn the FW47 race cars of Alex Albon and Carlos Sainz across the complete season.

Moreover, the partnership will also look to leave a legacy by elevating Brillio’s global Corporate Social Responsibility initiative, Bringing Smiles, which is focused on fostering STEM education and career development among underserved children to prepare them for a digital-first and disruptive world.

STEM education is also a major focus for Atlassian Williams Racing, which runs a schools outreach programme that will bring more than 10,000 8- to 15-year-olds to its Grove HQ free of charge this year to introduce them to careers in science, technology, engineering and maths through the lens of motorsport.

Commenting on the new partnership, Williams team boss James Vowles noted: “We’re thrilled to welcome Brillio as a partner to Atlassian Williams Racing at such an exciting time for this iconic team.

"Brillio’s expertise in harnessing cutting-edge technologies to unleash potential and performance align perfectly with our vision for the future as we transform in all areas to return to winning ways. Brillio joins a growing roster of major global companies who believe in our destination and want to contribute on our journey.”

Reflecting of the new agreement, Brillio's Founder and CEO Raj Mamodia noted:"Brillio is excited to be part of Atlassian Williams Racing as it continues its journey back to the top. We have a track record of providing competitive advantage to the companies we work with.

"At Brillio, we believe high-performance engineering, data and AI are the keys to unlocking the next era of motorsport excellence. Our partnership with Atlassian Williams Racing goes beyond technology, it’s about a relentless challenger mindset to push boundaries, redefine speed, and accelerate innovation.”