Verstappen becomes AlphaTauri's ambassador

Red Bull's fashion brand AlphaTauri has announced four-time F1 world champion Max Verstappen as its global brand ambassador which will see the Dutchman showcase AlphaTauri's style worldwide while travelling to all 24 stops of the 2025 F1 Season.

Max Verstappen and AlphaTauri have launched a partnership with the four-time F1 world champion becoming a global brand ambassador in 2025. In this role, Verstappen will highlight AlphaTauri’s fashion on a global scale, traveling to 24 different racing locations worldwide for the 2025 season.

“I’m excited for the new season with AlphaTauri,” said Verstappen. “Their commitment to combining style with functionality fits perfectly with my lifestyle, both on and off the track.”

“Winning four world titles has been a dream,” he added. “More than a dream, I’d say. I’m relaxed, I’m just looking forward to seeing how competitive we can be this year. Once you realise how competitive you are, you set a bit of a target, but that’s too early to say.

“Last year has been challenging at times. Of course we had a lot of good moments, also some tough moments, and I hope we can be a little more stable and a little more all-around throughout the 2025 season.”

Reflecting on his new role at AlphaTauri, the Dutchman said: “It’s great to be an ambassador. I’ve been wearing the clothing for a while and I’m very excited to see what’s coming next. For me, to be able to wear stylish clothing on and around the track, and back at home, is just fantastic. Honestly, I use it everywhere I go.”

“We are proud of the collaboration with Max Verstappen and AlphaTauri,” added Kalle Lauterbach, Global Consumer Products CEO. “He embodies excellence and passion, making him the perfect brand ambassador.”

“As a premium fashion lifestyle brand, we are combining sports and fashion,” said Isabelle Mi-A Ko, Global Head of AlphaTauri. “Our collections ensure all-day comfort and style, and Max Verstappen is the perfect representation of that.”