Business: Red Bull extend their contract with Patron Tequila

Ahead of this weekend's Jeddah race, Red Bull Racing have agreed with PATRÓN Tequila, the world’s number one super-premium tequila to the extension of their partnership.

Patron Tequila joined Red Bull as the first-ever spirits partner in 2023, and has established itself as an integral part of the Austro-British team’s trackside hospitality experience.

At select races, the Patron Tequila bar is featured in the Red Bull Energy Lounge, offering guests a selection of handcrafted cocktails. Brand new for this year will be a signature cocktail ‘The Bulls and The Bees’ – with its refreshing passionfruit flavour, it’s bound to become an instant favourite.

In addition to its presence in the trackside hospitality, PatronTequila, will continue the celebration beyond the track, ensuring the perfect end to key races with official after-parties.

Patron Tequila is a pioneering leader in its category, and is one of the few brands that makes tequila by hand using a time-honored, additive-free production process, with no automation or mass machinery.

Commenting on the contract extension, Red Bull team boss Christian Horner said: “With our shared commitment to the pursuit of pioneering performance we are thrilled to extend our successful partnership with PATRÓN Tequila.

"Both powerhouse brands are synonymous with success and we very much look forward to continuing this partnership that is such an important part of our trackside hospitality experience”.

Ned Duggan, who is the President & Global Chief Marketing Officer of PATRÓN, said, “We are thrilled to be continuing our partnership with Oracle Red Bull Racing, a brand that – just like PATRÓN - has an unwavering commitment to playing by its own rules.

"As these two iconic brands come together once again to celebrate responsibly on and off the track, we look forward to raising a glass of PATRÓN as we toast another exciting season for fans across the world.”