aigo and Vodafone McLaren establish long-term partnership
Vodafone McLaren Mercedes and aigo have announced a long-term partnership which will commence on 1 st January 2007. aigo is the first Chinese brand to join the team's prestigious global brand portfolio.
aigo is the leading MP3 and MP4 player brand from Beijing Huaqi Information Digital Technology Co. Ltd., the high-tech corporation headquartered in Zhongguancun, Beijing – "the Silicon Valley of China". Since its establishment in 1993, Huaqi sales revenue has grown by over 60% each year. aigo has established itself as the leading MP3 player brand in China and is now implementing its global expansion strategy
“aigo is very excited about joining Vodafone McLaren Mercedes a team with such a strong global presence," said Jessie Chang, Chief Executive, aigo Digital Music Net Co.,Ltd . "We are looking forward to using the Vodafone McLaren Mercedes marketing platform to spearhead aigo's global strategy to make aigo's MP3 and MP4 players the number one choice of consumers world-wide"
“I am proud to welcome aigo as a Partner," said Ron Dennis, Chairman and CEO of the McLaren Group. "aigo is our first Chinese partner and their association illustrates their confidence that Formula 1 and Vodafone McLaren Mercedes can make a significant contribution to their global expansion. This is an exciting step and we look forward to a successful future together."
aigo will become a Corporate Partner to the team and their branding will appear prominently on the cars and the race suits of two-times World Champion Fernando Alonso and recently announced team-mate Lewis Hamilton. The aigo logo will be shown for the first time at the Vodafone McLaren Mercedes team's presentation in Valencia on the 15th January 2007.
About aigo
Established in 1993, Beijing Huaqi Information Digital Technology Co., Ltd. is a high-tech company headquartered in Beijing 's zhong guan cun (a technology hub, known as "the Silicon Valley of China”). As a leading domestic manufacturer in fields of portable storage, digital products and self-assembling products, Huaqi always treats the development of the national IT industry as its own responsibility. It engages in R&D, promotion and service of computer software and hardware products. aigo portable storage products, monitors, digital products, computer cases and optomagnetic products have become flagship representatives and extensively welcomed by consumers.
Since its establishment in 1993, Huaqi sales revenue has kept a steady annual increase of 60% for over a decade. Our products are exported to North America, South America, Europe, Southeast Asia and other regions. aigo portable storage products occupied the largest market share dominating the Chinese market in the past four years. aigo MP3 players transcended numerous brands to be the sales champion only one year after it was launched and have been leading the market ever since; aigo monitors and peripherals have been the number one in the domestic market, among which computer cases have occupied the largest market share for years. Huaqi has become one of the premier enterprises in the Chinese IT industry.
Huaqi has over 1900 employees with over 25% highly qualified and well-trained R&D staff. We also have an integrated national marketing network system. Besides the headquarters in Beijing , there are more than 20 subsidiaries and regional offices in China . There are also offices in Singapore and France . Switzerland and Canada branches have opened in 2006 to further develop the European and North American markets. PTE Ltd., Shanghai Huaqi International Co., Ltd, Shanghai aigo Digital Technology Co., Ltd., Beijing Huaqi Digital Lab Inc., aigo Research Institute of Image Computer Co., Ltd., Huaqi Image Data Intelligence Technology Co., Ltd., Beijing Legend Advertisement Co., Ltd, Beijing aigo Chess Club (BACC) and other affiliated companies, form a great enterprise group with Beijing Huaqi Information Digital Technology Co., Ltd as an essential component.
With maxims of "persistence, Six Win principles, being No. 1", a specialized and internationalized operation system, Huaqi consolates itself on Chinese mainland and steps toward the world, undertaking the task of making aigo “a well known international brand".
