mydiamonds.com joins Williams

The AT&T Williams team today announced a new sponsorship partnership with mydiamonds.com, the new diamond jewellery website to be launched shortly by Aurum Holdings, which owns Royal Jewellers Mappin & Webb, as well as Goldsmiths and Watches of Switzerland.

Mydiamonds.com has agreed a sponsorship deal that will see its logo appear on the car as well as within the team environment.

Of the new partnership, Justin Stead, Chief Executive of Aurum, said, “This sponsorship deal offers an exciting, global marketing platform to launch mydiamonds.com. It forms an important part of our strategy in establishing mydiamonds.com as a destination online store for loose diamonds and diamond jewellery.”

Frank Williams, Team Principal of the AT&T Williams, commented, “We are delighted to welcome mydiamonds.com to the team and look forward to playing a significant role in the launch of this exciting development in online jewellery retailing.”