Sportlife to sponsor Albers

Sportlife chewing gum will be the sponsor of Christijan Albers and his Minardi for 2 events. Next sunday (august 7th) the logo of Sportlife will apear the first time on the Minardi of Albers in Rotterdam, where Albers will give a demonstration with his F1 car.

The Dutchman said: "Am I dreaming? I am pushing the Minardi forward, proving my talent and speed. It goes better than anybody expected. More and more of my favourite brands are supporting me. I am a Sportlife lover since I am very young. I never leave home without them. Now they will be on my car for 2 races and hopefully much longer. It will keep me fresh and sharp.Wow, this is great news."

Erik Pijnenburg, Brand Manager Sportlife responded: "F1 is a worldwide sport with a spectacular reach. We believe that young and promising talent Christijan Albers will be a successful ambassador for our brand. Sportlife and Christijan are the perfect match. Both ambitious, young and extreme. He is very popular within our target groups. We are now trying F1 for 2 races to see if sponsoring of Christijan Albers in 2006 will be interesting for Sportlife. F1 is booming. Also in Holland and Belgium. That's why we do not want to let this opportunity go."