diffuser wrote: ↑23 Jan 2022, 04:58
Jolle wrote: ↑22 Jan 2022, 19:34
diffuser wrote: ↑22 Jan 2022, 19:22
It doesn't make sense that you'd buy an Iconic name, then do away with the name. They could probably resell the name...
IMHO, it isn't worth analysing this stuff to any great length. We really can only guess at what the possible reasons for Audi buying McLaren.
Well, it’s quite obvious why they, if indeed VW are, would consider it.
They probably see a gap in their portfolio, between the daily driver Porsche and the flamboyant Lamborghini, to market another piece of the high rollers. A kinda Audi R8 on steroids and with the right branding. Plus, McLaren, because the temp fall in the market because of the economy, is relative cheap (and just out/in of a bit of a pickle). Plus, they are in the position to add value to the brand/product without to much cost (in the same way they did with Lamborghini and Ducati).
So, why? It’s a very good mid/long term investment. Plus, it’s comes with a F1 team, which is always fun.
You think if they buy McLaren, the don't inherit the debit? What is it 600M? Why not Alpine? They also have PU manufacturing ability? Or Haas, would be cheaper? You know whoever Audi buy, they might fire most of the employees and put their own structure in place? We also don't know something like maybe a VW high ranking officer's Son is a big Alfa Romeo fan and that's why they end up buying them instead of McLaren. Or maybe there is some big legal loophole in Italy and the buy Alpha Tauri? This is just stuff I'm making up but their might be reasons like this and more, that we're not privy to, as to why they'll make their decisions.
Buying a company is basically paying off its debt. Just like when you buy a house, the previous owner pays off his mortgage with the price you pay.
As for why not alpine or AT, VW would be primary interested in the car business, not the F1 team. VW is in the business of selling cars (and motorbikes and trucks). This part of McLaren could make them a healthy profit and is scalable where the F1 team has a clear limit how much it can earn. Compare it with Ducati. They didn’t buy that for the MotoGP team but to make money selling more bikes. The MotoGP team (and in McLaren’s case the F1 team) provides heritage and marketing to the brand and thus adds extra value.
As for the PU, VW is one of the few companies that already has the facilities, experience and money to build a PU from scratch.
The timing would also make sense. They just went through a rough patch, but without much damage to the company. They didn’t had to stop development for to long or are in need of large investments for facilities. Plus, the current owners/investors would be willing to sell their debt/investment because they didn’t want to invest the last round of investments in the first place. Again, very similar to how they took over Ducati.
But, time will tell.