F1 viewership stats

[Henri]

https://i.redd.it/5c1bdgkm6cj81.jpg

The championship battle didn't excite people.. people tuned in more when Mercedes was battling ferrari interesting

[Dee]

That wasn't it. Most of it is the switch to pay tv. Germany went from free tv to pay tv, a loss of 4 million alone. Then add in F1TV which is not included in this metric.

Europe and America can't go up by about 40% and the rest of the world not

[Ryar]

https://i.redd.it/5c1bdgkm6cj81.jpg

The championship battle didn't excite people.. people tuned in more when Mercedes was battling ferrari interesting

Questionable data there. Here is what F1.com has published.

https://www.formula1.com/en/latest/arti ... sWcKW.html

TV audience
The season finale in Abu Dhabi drew 108.7m viewers, +29% higher than the same race in 2020 – and the highest viewing figures for a race during the season.

The cumulative TV audience for 2021 was 1.55bn, up 4% from the 2020 season. F1 also saw strong audiences for the season opener in Bahrain (84.5m), and for the three Sprint weekend events at Silverstone (79.5m), Monza (80.4m) and Sao Paulo (82.1m).

Globally, the average audience per Grand Prix in 2021 was 70.3m. Looking only at markets where like-for-like broadcasting arrangements were maintained across 2020 and 2021, the figure was 60.3m, up +13% YoY, and the highest figure since 2013.

Social and digital platforms
Once again Formula 1 was the fastest-growing major sports league on the planet in terms of follower growth in 2021. F1 has 49.1m total followers and have seen the highest engagement rate with social posts compared to other major sports in 2021.

In 2021, followers (across Facebook, Twitter, Instagram, YouTube, Tiktok, Snapchat, Twitch and Chinese social platforms) were up 40% to 49.1m, video views up 50% to 7bn and total engagement up 74% to 1.5bn.

Additionally, total video views across F1.com, the F1 app and social media were up 44% vs 2020 to 7.04bn, unique users were up 63% to 113m and page views were up +23% to 1.6bn. In China F1 saw very strong digital growth with followers on Chinese platforms (Weibo, WeChat, Toutiao and Douyin) up 39% to 2.7m.

The results mean that Formula 1 is outperforming other major sports in the digital arena. The digital share of total minutes consumed (across broadcast and digital) has grown from 10% in 2020 to 16% in 2021.

[Dee]

Also Brazil, Brazil went pay in 2021. An audience of 80 million restricted to a small pay channel that most people cannot afford. If you see the same decrease in Brazil that you see in Germany, that is a decrease of 14 million people. Add Brazil and Germany together and it comes to 17 million...

[DiogoBrand]

Also Brazil, Brazil went pay in 2021. An audience of 200 million restricted to a small pay channel that most people cannot afford

No it didn't. F1 is easier than ever to watch for free in Brazil.

What happened is that they went from the biggest free channel in the country to a smaller one, so the audience may have fallen as a result. But the broadcasts are so much better now and the sport gets a lot more attention from the new channel, so for actual F1 fans it was a big win.

[Dee]

Also Brazil, Brazil went pay in 2021. An audience of 200 million restricted to a small pay channel that most people cannot afford

No it didn't. F1 is easier than ever to watch for free in Brazil.

https://www.reddit.com/r/formula1/comme ... vision_in/
https://www.sportspromedia.com/news/f1- ... ming-deal/

[DiogoBrand]

Also Brazil, Brazil went pay in 2021. An audience of 200 million restricted to a small pay channel that most people cannot afford

No it didn't. F1 is easier than ever to watch for free in Brazil.

https://www.reddit.com/r/formula1/comme ... vision_in/
https://www.sportspromedia.com/news/f1- ... ming-deal/

Those news are from 2020, the situation wasn't even defined back then. In the end it went to a smaller, but still free channel.
I'm from Brazil, trust me, I know where to watch F1 in my own country.