mwillems wrote: ↑16 Mar 2022, 21:01
Let's not kid ourselves, RB can demand a bigger rate card than us and I'd be surprised if the Oracle deal isn't bigger than the Google deal.
But it is a great brand. Whom else does google sponsor outside of the US? Feels like it is a rarity for Google to sponsor a non US Team or Sporting event. Is this because F1 is a rising sport in the USA now?
The Oracle deal is larger for sure, it is actually a “Title Sponsor”, you could argue that Google is a prominent sponsor for McLaren, but the team hasn’t renamed itself as Google McLaren Racing or similar… So yes, I’m sure that the deal is for a considerable lesser amount of money.
But, it’s interesting because I don’t think Google sponsors motor racing much (not that I have seeing at least)… The fact that F1 is gaining traction in the US might help, but the reality is that Google / Android is a global brand, I don’t think it is related to an increase of US fans or exposure.