Red Bull owners were cleaning up the books after DM's passing so Alpha Tauri or Toro Rosso or whatever this is needs to be run like a real business with income and profit. That's part of why they had to sell out to Visa/CashApp and couldn't continue as Alpha Tauri, a brand that let's be honest no one has ever heard of. Faenza needs to generate more revenue/income to justify the continued ownership and tieing up of RB cash. This is the compromise.scuderiabrandon wrote: ↑25 Jan 2024, 02:05No ones argued otherwise if Visa pay enough to be the title sponsor so be it, but the team has no identity now, and that was a conscious decision made by Red Bull that not something Visa or Cash App decides. Before they existed without title sponsor. Alpha Tauri existed away from Orlen for example. They've sold out.
If Visa/CA say this was the condition for the multi-million dollar sponsorship, then RB can only comply. The same thing happened at Sauber with the Steak business.