
grandprix.com wrote:Ferrari has announced that its head of global branding Dany Bahar has left the team after two years.
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It is also rumoured that he will be heading up a new Team Lotus in F1, which will be put together from the remains of the BMW Sauber team. The Lotus company is owned by Malaysian government-controlled car company Proton.
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The word in Malaysia is that Bahar and Mike Gascoyne are involved in the deal, which is also believed to involve Litespeed, the Formula 3 team that originally had the idea to restart Team Lotus and acquired the rights to the name, hoping that it would bring support from Malaysia. The Malaysian government has been involved with the Sauber team since the mid 1990s through Petronas and has been paying as much as $70m a year in sponsorship in recent years. Owning the team is thus a sensible move given the level of investment involved and because the Malaysians want to develop more sales for the Lotus company. The suggestion in Kuala Lumpur is that the team will be revealed in Singapore at the end of the month.
If it goes ahead the deal will be masterminded by Prime Minister Najib bin Tun Haji Abdul Razak, who came to office in April.
zgred wrote:Rumores about BMW:
Bahar departs Ferrari, bound for Lotus?
grandprix.com wrote:Ferrari has announced that its head of global branding Dany Bahar has left the team after two years.
(...)
It is also rumoured that he will be heading up a new Team Lotus in F1, which will be put together from the remains of the BMW Sauber team. The Lotus company is owned by Malaysian government-controlled car company Proton.
(...)
The word in Malaysia is that Bahar and Mike Gascoyne are involved in the deal, which is also believed to involve Litespeed, the Formula 3 team that originally had the idea to restart Team Lotus and acquired the rights to the name, hoping that it would bring support from Malaysia. The Malaysian government has been involved with the Sauber team since the mid 1990s through Petronas and has been paying as much as $70m a year in sponsorship in recent years. Owning the team is thus a sensible move given the level of investment involved and because the Malaysians want to develop more sales for the Lotus company. The suggestion in Kuala Lumpur is that the team will be revealed in Singapore at the end of the month.
If it goes ahead the deal will be masterminded by Prime Minister Najib bin Tun Haji Abdul Razak, who came to office in April.
What's odd about it? One wouldn't expect Lotus to, amidst their busiest period in recent memory, clear the floors to park an entire F1 operation in the space of a few months pre-season.axle wrote: It would be wonderful - if a little odd as surely the team and facilities would stay outside of the UK.
It was only a minor thought about the location - nothing to write home about...SZ wrote:What's odd about it? One wouldn't expect Lotus to, amidst their busiest period in recent memory, clear the floors to park an entire F1 operation in the space of a few months pre-season.axle wrote: It would be wonderful - if a little odd as surely the team and facilities would stay outside of the UK.
It doesn't really matter where the team is. It'll be easier buying the ashes of another team, some experience with the current aero regs and a partially-completed 2010 design than it is starting from scratch. It doesn't matter where Lotus Cars is based. An F1 team, wherever it's located, would only be a marketing exercise. They could run it from Mars so long as the cars turned up on race weekend with the approprite branding... and were relatively competitive.
It'll be interesting to hear how many Euros BMW parted with the team for (if they do) given F1 teams essentially being devalued given budget cuts.
Also what any potential buyer gets for an engine - and how the other new boys feel about it. It would seem the goal posts have shifted a bit since 20kRPM Cosworths were the go...
Yep, he was, but seems like BMW wanted more than he could offer.SZ wrote:Well... possibly 'less odd' if it reappears as a joint Lotus-Sauber entry... wasn't Sauber trying to take it back at some point?
Yes, it seems like BMW is pretty much ready to just close the door. Don't you think it is indirect evidence of withdrawal being more "image" decision than straightforward "I can't afford it anymore" business decision?SZ wrote:Remember what I posted a while ago... that BMW has announced a withdrawl, not a sale, means that they're now prepared to write the team off completely if they have to.
i think its more to do with who buys bmw's these daysFil wrote:or they don't value what the F1 brand will bring to BMW in the next 3 years.timbo wrote:Supposedly their marketing department doesn't view F1 WDC or WCC title as significant for the brand.
Remember, BMW is about prestige, exclusivity, a show of success. F1 under 'budget cap'-like costs is no longer exclusive to only the best (and as such BMW proving to beat the best), but to any lower level teams who can put 40-80mil of sponsorship together.
Based on your logic I really don't see why BMW participate in any touring car events. I mean, losing to SEATs and DAEWOOS/Chevrolets has got to be bottom of the barrel. They would be better off competing in the LeMans series or maybe DTC. Or some new form of motorsport which pushes the ethos of their 'Efficient Dynamics' campaign. Or perhaps take the highroad on not compete in motorsport at all?Fil wrote: or they don't value what the F1 brand will bring to BMW in the next 3 years.
Remember, BMW is about prestige, exclusivity, a show of success. F1 under 'budget cap'-like costs is no longer exclusive to only the best (and as such BMW proving to beat the best), but to any lower level teams who can put 40-80mil of sponsorship together.