2025 McLaren F1 Team

[mwillems]

True. This is the way, those sponsors signed on smaller deals before we started to take off and will be replaced with bigger numbers and usually bigger companies.

Can't remember who I was talking to about this, but our sponsorship is currently behind what we are potentially worth. We just need to string a few years success together to get those numbers up, it will make a big difference to the team.

[CjC]

True. This is the way, those sponsors signed on smaller deals before we started to take off and will be replaced with bigger numbers and usually bigger companies.

Can't remember who I was talking to about this, but our sponsorship is currently behind what we are potentially worth. We just need to string a few years success together to get those numbers up, it will make a big difference to the team.

I believe we had a chat on it.
You mentioned that Oracles deal with Red Bull alone could match the majority of McLaren’s entire sponsorship and after seeing the Oracle figures I don’t disagree! Likewise the HP deal Ferrari signed and no doubt the new Adidas deal for Mercedes however we don’t know if that’s a ‘title’ sponsor yet.

Zac knows what he’s doing, it’s good news about the lottery deal, Mastercard was another good deal, he’ll play his world champions chip multiple times and come out on top.

[mwillems]

True. This is the way, those sponsors signed on smaller deals before we started to take off and will be replaced with bigger numbers and usually bigger companies.

Can't remember who I was talking to about this, but our sponsorship is currently behind what we are potentially worth. We just need to string a few years success together to get those numbers up, it will make a big difference to the team.

I believe we had a chat on it.
You mentioned that Oracles deal with Red Bull alone could match the majority of McLaren’s entire sponsorship and after seeing the Oracle figures I don’t disagree! Likewise the HP deal Ferrari signed and no doubt the new Adidas deal for Mercedes however we don’t know if that’s a ‘title’ sponsor yet.

Zac knows what he’s doing, it’s good news about the lottery deal, Mastercard was another good deal, he’ll play his world champions chip multiple times and come out on top.

Ahh yeah that's right.

I think it's the consistency that gets you the big numbers. Mclaren F1 have a very good "friendly approachable team" brand which helps too, it's probably the most followed on Social Media and also seems very youth friendly. We'll get those numbers up and this will help the team somewhat, but also Indy, FE and the other programs too.

[mwillems]

New starter at Mclaren.

https://www.autosport.com/f1/news/alunn ... /10690931/

[CjC]

True. This is the way, those sponsors signed on smaller deals before we started to take off and will be replaced with bigger numbers and usually bigger companies.

Can't remember who I was talking to about this, but our sponsorship is currently behind what we are potentially worth. We just need to string a few years success together to get those numbers up, it will make a big difference to the team.

I believe we had a chat on it.
You mentioned that Oracles deal with Red Bull alone could match the majority of McLaren’s entire sponsorship and after seeing the Oracle figures I don’t disagree! Likewise the HP deal Ferrari signed and no doubt the new Adidas deal for Mercedes however we don’t know if that’s a ‘title’ sponsor yet.

Zac knows what he’s doing, it’s good news about the lottery deal, Mastercard was another good deal, he’ll play his world champions chip multiple times and come out on top.

Ahh yeah that's right.

I think it's the consistency that gets you the big numbers. Mclaren F1 have a very good "friendly approachable team" brand which helps too, it's probably the most followed on Social Media and also seems very youth friendly. We'll get those numbers up and this will help the team somewhat, but also Indy, FE and the other programs too.

I get your point about consistent running at the front but if we just go on F1 results alone McLaren are on par with Mercedes for attracting new sponsorship deals considering one hasn’t fully understood the ground effect era as yet and the other has won a constructors championship.
I know Mercedes are a big car manufacturer but they aren’t hardly dominating the sport anymore.

[mwillems]

Sorry, I think I'm being daft as I don't understand the point fully.

[CjC]

Haha, don’t worry I contemplated whether to post it or not because I’m so tired.

Basically in my opinion if there is a pecking order to attract a new sponsor it’s probably 1) Red Bull, 2) Ferrari, because of Hamilton, 3) McLaren/ Mercedes

[Henri]

Haha, don’t worry I contemplated whether to post it or not because I’m so tired.

Basically in my opinion if there is a pecking order to attract a new sponsor it’s probably 1) Red Bull, 2) Ferrari, because of Hamilton, 3) McLaren/ Mercedes

Wrong Ferrari and Mercedes by far are the richest in revenue and net profit. McLaren and redbull are not close at all.. McLaren still doesn't have a title sponsor like merc redbull and Ferrari..

[CjC]

Haha, don’t worry I contemplated whether to post it or not because I’m so tired.

Basically in my opinion if there is a pecking order to attract a new sponsor it’s probably 1) Red Bull, 2) Ferrari, because of Hamilton, 3) McLaren/ Mercedes

Wrong Ferrari and Mercedes by far are the richest in revenue and net profit. McLaren and redbull are not close at all.. McLaren still doesn't have a title sponsor like merc redbull and Ferrari..

I totally agree.
My pecking order is for attracting a potential new sponsor not how much sponsorship income they have

[CjC]

New starter at Mclaren.

https://www.autosport.com/f1/news/alunn ... /10690931/

This headline aged well
‘Another F1 figure connected with the Ecclestone era has gone’
https://www.autosport.com/f1/news/anoth ... /10689080/

[mwillems]

Haha, don’t worry I contemplated whether to post it or not because I’m so tired.

Basically in my opinion if there is a pecking order to attract a new sponsor it’s probably 1) Red Bull, 2) Ferrari, because of Hamilton, 3) McLaren/ Mercedes

Wrong Ferrari and Mercedes by far are the richest in revenue and net profit. McLaren and redbull are not close at all.. McLaren still doesn't have a title sponsor like merc redbull and Ferrari..

I totally agree.
My pecking order is for attracting a potential new sponsor not how much sponsorship income they have

Yeah and it's fair, we haven't been in the conversation at the front end for a along time and we aren't Ferrari, who will always be a massive name through thick and thin.

We probably are around Mercedes territory now, although recent deals may relate more to the sponsorship size itself then any decline in rates, if that makes sense.

I suppose, if I was looking at sponsoring Mclaren, I'd consider how long they might be around at the front for, and like any team, it could all get mixed up in 26 no matter how good next year is. Perhaps we won't get the proper numbers until we start well in the new regs.

In any case, we have enough money now. The teams debts are not in need of urgent repayment and we aren't looking to sign a £40m driver or Adrian Newey, so it's just a case of making small profits, and paying off some debts each year. We are in a good spot even if we could squirrel away some savings and make the shareholders a bit richer.

On another note, the automotive team had a good H1 of 2024 with 27% order growth and 50% revenue increase and a loss of 54m for the half year. This should continue to improve and if it does, they might find profit in FY25 or FY26.

It's of tangential interest to the racing function, but still of interest I suspect.

Edit: Nope, the group has no shareholding in Automotive at all and automotive has no shareholding in Racing. From a legal entity standpoint, they are totally seperate.

[Henri]

Wrong Ferrari and Mercedes by far are the richest in revenue and net profit. McLaren and redbull are not close at all.. McLaren still doesn't have a title sponsor like merc redbull and Ferrari..

I totally agree.
My pecking order is for attracting a potential new sponsor not how much sponsorship income they have

Yeah and it's fair, we haven't been in the conversation at the front end for a along time and we aren't Ferrari, who will always be a massive name through thick and thin.

We probably are around Mercedes territory now, although recent deals may relate more to the sponsorship size itself then any decline in rates, if that makes sense.

I suppose, if I was looking at sponsoring Mclaren, I'd consider how long they might be around at the front for, and like any team, it could all get mixed up in 26 no matter how good next year is. Perhaps we won't get the proper numbers until we start well in the new regs.

In any case, we have enough money now. The teams debts are not in need of urgent repayment and we aren't looking to sign a £40m driver or Adrian Newey, so it's just a case of making small profits, and paying off some debts each year. We are in a good spot even if we could squirrel away some savings and make the shareholders a bit richer.

On another note, the automotive team had a good H1 of 2024 with 27% order growth and 50% revenue increase and a loss of 54m for the half year. This should continue to improve and if it does, they might find profit in FY25 or FY26.

It's of tangential interest to the racing function, but still of interest I suspect.

Edit: Nope, the group has no shareholding in Automotive at all and automotive has no shareholding in Racing. From a legal entity standpoint, they are totally seperate.

Its not how many sponsors you have its the size. McLaren is no where Mercedes in sponsors revenue. Plus profit . McLaren hasn't had a title sponsor since vodafone

[mwillems]

I totally agree.
My pecking order is for attracting a potential new sponsor not how much sponsorship income they have

Yeah and it's fair, we haven't been in the conversation at the front end for a along time and we aren't Ferrari, who will always be a massive name through thick and thin.

We probably are around Mercedes territory now, although recent deals may relate more to the sponsorship size itself then any decline in rates, if that makes sense.

I suppose, if I was looking at sponsoring Mclaren, I'd consider how long they might be around at the front for, and like any team, it could all get mixed up in 26 no matter how good next year is. Perhaps we won't get the proper numbers until we start well in the new regs.

In any case, we have enough money now. The teams debts are not in need of urgent repayment and we aren't looking to sign a £40m driver or Adrian Newey, so it's just a case of making small profits, and paying off some debts each year. We are in a good spot even if we could squirrel away some savings and make the shareholders a bit richer.

On another note, the automotive team had a good H1 of 2024 with 27% order growth and 50% revenue increase and a loss of 54m for the half year. This should continue to improve and if it does, they might find profit in FY25 or FY26.

It's of tangential interest to the racing function, but still of interest I suspect.

Edit: Nope, the group has no shareholding in Automotive at all and automotive has no shareholding in Racing. From a legal entity standpoint, they are totally seperate.

Its not how many sponsors you have its the size. McLaren is no where Mercedes in sponsors revenue. Plus profit . McLaren hasn't had a title sponsor since vodafone

Right, and the conversation was about how older Mclaren sponsors signed on smaller rates are expiring and being replaced with much better deals for the team. Nobody mentioned the number of sponsors, I think, conversation was only about the increasing value of Mclaren sponsorship as a result of success.

[Henri]

Yeah and it's fair, we haven't been in the conversation at the front end for a along time and we aren't Ferrari, who will always be a massive name through thick and thin.

We probably are around Mercedes territory now, although recent deals may relate more to the sponsorship size itself then any decline in rates, if that makes sense.

I suppose, if I was looking at sponsoring Mclaren, I'd consider how long they might be around at the front for, and like any team, it could all get mixed up in 26 no matter how good next year is. Perhaps we won't get the proper numbers until we start well in the new regs.

In any case, we have enough money now. The teams debts are not in need of urgent repayment and we aren't looking to sign a £40m driver or Adrian Newey, so it's just a case of making small profits, and paying off some debts each year. We are in a good spot even if we could squirrel away some savings and make the shareholders a bit richer.

On another note, the automotive team had a good H1 of 2024 with 27% order growth and 50% revenue increase and a loss of 54m for the half year. This should continue to improve and if it does, they might find profit in FY25 or FY26.

It's of tangential interest to the racing function, but still of interest I suspect.

Edit: Nope, the group has no shareholding in Automotive at all and automotive has no shareholding in Racing. From a legal entity standpoint, they are totally seperate.

Its not how many sponsors you have its the size. McLaren is no where Mercedes in sponsors revenue. Plus profit . McLaren hasn't had a title sponsor since vodafone

Right, and the conversation was about how older Mclaren sponsors signed on smaller rates are expiring and being replaced with much better deals for the team. Nobody mentioned the number of sponsors, I think, conversation was only about the increasing value of Mclaren sponsorship as a result of success.

I was corrected the guy saying McLaren has the same value to charge Mercedes rates.. Mercedes f1 the team is more profitable than McLaren automotive. And Mercedes was spending 1 billion and making profit before the budget cap

[mwillems]

Yeah but I think you've misunderstood. He isn't talking about profit. He was saying that due to the relative performance of the two teams, that the sponsorship rates for those teams are now similar. But Mercedes still have many sponsors paying money based on when they were multiple title winners. if they continue to not perform than as their contracts expire they will be replaced with lesser value deals. The point is that Mclaren are now going in the other direction. So what myself and CJC are saying wasn't really to do with who is more profitable today or who get's more sponsorship income today. it is about who is now able to sign the better deals at this point in time.