Zak has created a marketing power house out of Mclaren, even when our results were not on the top, his strategy started to pay off, especially brining Mclaren racing into other categories as well such as IndyCar ect which contributed to a wider marketing portfolio and supersized visibility platform.ScottR267 wrote: ↑04 Feb 2025, 12:43Several sponsor partnerships renewed including Alteryx, Medallia, Salesforce, Smartsheet and Stanley Black & Decker.
https://www.mclaren.com/racing/formula- ... -renewals/
Everything speculation at present… Until we here actual quote from team RepresentativesCjC wrote: ↑04 Feb 2025, 11:33So the theories that Mclaren strong lobbied for the new TD are wide of the mark….
https://www.the-race.com/formula-1/real ... 25-u-turn/
Still no quote from the team though
bauc wrote: ↑04 Feb 2025, 13:11I'm certain the McLaren marketing team uses F1T thread page counts vs other teams as proof of the fan base beyond the brand value of Ferrari, Merc and RBR. so KEEP CHATTING everyone!! also McLaren sponsors are not in the shadow of the team brand as much those other teams.ScottR267 wrote: ↑04 Feb 2025, 12:43Several sponsor partnerships renewed including Alteryx, Medallia, Salesforce, Smartsheet and Stanley Black & Decker.
https://www.mclaren.com/racing/formula- ... -renewals/
That said, I'm surprised coca cola, DarkTrace etc have not yet been renewed. For DT, they came in at a time when the car was pretty bare and probably got a SWEET deal for 5 years which has not renewed
Zak has created a marketing power house out of Mclaren, even when our results were not on the top, his strategy started to pay off, especially brining Mclaren racing into other categories as well such as IndyCar ect which contributed to a wider marketing portfolio and supersized visibility platform.
Macklaren wrote: ↑04 Feb 2025, 23:00https://x.com/SmilexTech/status/1886843 ... TWEQ&s=19
It's over? McLaren 2026 WDC and WCC?
