Orbital wheel would provide a lower center of gravity, the strength of the wheel would not be a huge issue as all the wieght would be going straight down through the part of the wheel which is in contact with the ground, not from the middle like on a conventional wheel.
That is true on most of the designs, but if you go to the website, they have
a Toyota 'Rover' concept that somehow changes where the hub engages the wheel to the top. Also, on the bicycle the hub is on top of the front wheel.
Also, Lower CofG compared to what? Compared to a forged magnesium F1 wheel? Those wheels are probably 8lbs or less. I can't imagine that the orbital wheel is less than 8lbs, especially not with the braking 'ring'. I did make a mistake there, because it would likely be a cast iron, which would be even heavier. Just hollowing out the wheel does little to the CofG but greatly effects the rotational inertia.
I'm really into Mountain biking and the trend there in the past 10 years is to move to disc brakes instead of rim brakes. I don't know why you would go to rim brakes on a vehicle, they don't have any advantages besides increased brake torque which is completely offset by the weight of the brake ring. It is far more important to decrease unsprung weight.
Strangely, they say their design decreases unsprung weight, but then they
have no actual numbers to back it up. I just don't like these 'design houses' where they make something that looks great, but then they have no real engineering info to back it up.
I love to love Senna.